American Jewry Order nov 3

In the United States around 1992, American Jewry came into a process of reformation directing toward a consolidation of the Council of Jewish Federations, the United Jewish Appeal, and the United Israel Appeal into the new broad-based organization that could speak in the name of American Jewry in new ways ( Elazar, http://www. jcpa. org/dje/articles3/rwjintro. htm). Travel and communications advances facilitated the increasing solidity of the Jewish race across the world.With the progress noted, more and more of its people have connections throughout the Jewish world, or at least across long distances within in it. Gradually more individual Jews, their families and communities relied upon resources in other communities, in the form of religious guidance from Israel or whether it is just for encouragement from the American Jewish experience as measures of intensifying Jewish identity. Even with the overabundance of organizations and organizational activities, a majority of the Jewry s eem to be oblivious of them.For most Jews, familiarity of their area community involvements is all they know about structured Jewish life, if that. Nevertheless, an institutional structure has developed and a network of connection more or less involving most of the existing organizations and institutions has been progressing. The Jewish people now have a superior prospect to uphold unity than it has had since the destruction of the First Temple in 586 BCE. Up to this day, American Jewry remains the primary pioneer in the advancement of world polity.They are committed to nation-building, the development of Israel, relief and rescue of Jewish communities in need, fighting anti-semitism, representing collective Jewish interests in world affairs, mobilization of leadership and activists to undertake these and other functions, governance functions in the world Jewish polity, assuring that there are appropriate bodies for the carrying on of the functions, raising funds to cover the costs of these functions, oversight of the organizations and institutions handling the functions, developing appropriate inter-organizational relations both among the authorities that comprise the world Jewish polity and the local, countrywide, regional, and worldwide arenas (Bubis). The National Jewish Population Survey (NJPS) 2000-01, a $6 million study carried out by The United Jewish Communities, is said to provide the most all-inclusive, trustworthy picture of American Jewry to date. Records show that there are 5. 2 million American Jews. This is 5 percent less than the 5. 5 million counted in the 1990 population study. There 4. 3 million American Jews attend Passover seders and light Chanukah candles.This figure also takes account of those more Jewishly devoted — families who maintain kosher homes, regularly join synagogue meetings, enrolled Jewish schools and go to at least one Jewish society. The percentage of intermarriage is growing, but at a stable rate, with 47 percent of today's Jewish newlyweds marrying non-Jews. The mean Jewish age is 42, in contrast to 35 for Americans in general, and the birthrate was 1. 8, lower than the 1. 9 rate for American women generally. The picture of American Jewry highlighted by the study is multifaceted. On the one hand, the American Jewish population is aging and shrinking, as the birthrate is falling and intermarriage is rising, and most Jews do not take on communal or religious pursuits.On the other hand, a vast majority of American Jews attend a Passover seder and celebrate Chanukah and Jewish education is booming. Jews are more affluent than Americans generally. More 33 percent of Jewish households report an annual income of $75,000 or higher, compared to just 18 percent of U. S. households. The median Jewish household income is $54,000, compared to $42,000 for Americans generally. Speaking about affluence, the world’s richest Jew is Steve Ballmer, a Detroit-born son of a Jewish mother, 43 years old, wh ose worth is an estimated $25 billion. Steve Ballmer was selected president and chief executive officer of Microsoft Corp.on January 13, 2000. In his position as president and CEO, Ballmer is oversees the entire management of Microsoft. It has been said that the outside terrorization, such as pogroms, coped with by Jews over the centuries act as unifying power. Jews needed each other in order to survive in a Jew-hating world. In line with this idea, the elimination of those external threats has become a factor to assimilation. The more accepting the non-Jewish world has become of Jews, the less Jews have felt they need other Jews and the Jewish community for support and the more Jews have become open to giving up their Jewish ways in an effort to blend with the world around them.Thus, the cost of Jewish living exceeded the value of Jewish living for many 20th century American Jews. While Jewish community efforts to lower costs and increase value have attempted to tip the scales in t he other direction, combating the integration of Jews in America, the â€Å"Land of Opportunty†, has been a harsh struggle to win. In an effort to assimilate and minimize threat, the American Jewry of late has developed a system of beliefs wherein it has become a community characterized with an exclusive and normalized behavior that is attributable to a specific people and that is expressed through certain images, symbols, rituals, myths, and other kinds of stories.There developed a sense of pluralism which is defined in their context: having the conviction that more than one religion can instruct truths. To put it strongly, religious pluralism maintains that no specific religion can assert total certainty to teach absolute truth. Within the Jewish population, there is a collective history, a shared expression of prayer and study, a shared Bible and a shared set of rabbinic literature, consequently often providing for Jews of considerably diverse worldviews to nevertheless id entify some level of common ideals and purposes. Reference: 1. Bubis,Gerald B. The Costs of Jewish Involvements and barriers. http. //Judaism. about. com. 2. Elazar, Daniel E. Jerusalem Center for Public AffairsI. http://www. jcpa. org/dje/articles2/futureamerjewry. htm.

Learn how to get only As for your paper!

Learn how to get only As for your paper! How to End Failing Grades in Paper Writing Failing grades on papers in college is a GPA â€Å"killer.† When a major research paper can be fully one-third of a course grade, it is easy to understand that no one ever wants a â€Å"D† or â€Å"F† on one of them. And yet those grades are quite common, when students submit writing paper assignments that are just not up to the standards that college-level work demands. If you are the recipient of some of these kinds of grades, you know you have to something to fix the issues you have. But you can’t fix those issues unless you first identify them. So, here are common causes of poor writing grades, and if you can identify yours, you’ve made the first step toward grade recovery. Course overload: Some students are just too ambitious and enroll in either too many courses or in too many really challenging courses. And many students have part-time jobs that they must keep due to their financial situations. Take a long hard look at the courses you are currently in. If it is early in the semester, you might want to consider dropping ones in which you are struggling and picking up a â€Å"fluff† course to keep your credit load the same. This will naturally give you more time to spend on the essay and paper writing for the remaining courses. Time Management/Procrastination: If you are not organizing your time efficiently, you will always end up trying to get those essays and papers completed at the last minute. This is a â€Å"death knell,† because you will never do a good job when rushed. And if you are the type of person who is continually putting things off and choosing social time instead, you will always have your â€Å"back up against the wall† when you finally do have to get a paper in. Students who get consistently good grades on writing assignments schedule time for them in advance and stick to a schedule of daily assignments, time for work on longer-term essays and papers, down-time to just chill, job, and other co-curricular and social activities. If you manage yourself well, you will have time for all of these things. Lack of Motivation: If you are forced to take a course in which you have no interest, do not feel alone. Every college student faces this issue, and it is really hard to get motivated to write an essay or a paper on a topic you really dis-like. There is no cure for this, but you will have to force yourself to put together a credible piece of writing anyway. One thing you can do is get online and read sample essays and/or papers on the topic, and these will give you some good ideas for development and perhaps some current resource materials that you can use. A word of caution: all of your professors have plagairism-detection software at their disposal, and, in fact, a number of colleges now require that a student submit a TurnItIn report with their essays and papers. Don’t try to â€Å"game the system!† Organizing Information/Data from Several Sources: Writing a paper that will earn a good grade means that information and data is presented in an organized fashion. When several sources are used, synthesizing that content can be a challenge, especially when you have to be very careful about the specific source of each piece. If you struggle with combining the results of research into logical sub-topics, you need an organizing system. In high school, you probably used note cards, and that works for many students. If it doesn’t work for you, try listing each sub-topic at the top of a page and then enter information that pertains to that sub-topic (with the source and page number of course) all on two or three pages. You can then print those page out, lay them before you, and have a complete picture of the information you have on a sub-topic. Combining similar pieces of data from different sources is then an easy task. English writing skills: If you do not have proficient composition skills, you probably already know it. Even though a paper may be for a history class, lack of good writing automatically lowers a grade. Professors are, after all, human, and they get frustrated when they have to read anything that is poorly written – they cannot focus on your content, no matter how good it is. You must get help if this is your issue, and here are your options: First, commit to remediating your skills through an online course or a tutor. This will take time but eventually pays off. Make use of the writing lab on your campus – it’s free, and there are good writers there to help you. Write your rough draft and have a friend who is a good writer review and edit it for you. Get a writing style app that will find your major errors and give you solution suggestions. Contact a custom paper writing company and get original custom writing of your essays and papers. The additional â€Å"plus† of this option is that you can study the pieces as you work to improve your own skills.

Creating a Digital Scrapbook on Your Computer

Creating a Digital Scrapbook on Your Computer You probably use your computer to conduct a lot of your family history research, so why not use it to display the results? Digital scrapbooking, or computer scrapbooking, is simply scrapbooking with the aid of a computer. Going digital instead of the traditional scrapbook route means less money spent on supplies, and the ability to print out multiple copies of your beautiful scrapbook layouts. You can also display your work in the form of Web galleries to easily share with family and friends. In short, digital scrapbooking is a perfect medium for presenting and displaying your ancestors and their stories. Benefits of Digital Scrapbooking Most people first try digital scrapbooking by using their computer to create design elements they can then print, cut out, and use in their regular scrapbook pages. Computers are great for creating text for page headlines, photo captions, and journaling, for example. Computer clip art can be used to embellish traditional scrapbook pages. Most graphics software programs come with special effects to help you enhance your photos and pages with antique sepia tones, torn or burnt edges, and digital picture frames. When youre ready to go one step further, you can use your computer to create entire scrapbook pages. The page background, text, and other decorations are all arranged and formatted on the computer, and then printed out as a single page. Photographs can still be attached to the computer generated page in the traditional manner. Alternatively, digital photographs can be added to the scrapbook page on your computer, and the complete page, photographs and all, printed as a single unit. What You Need to Get Started If you already own a computer, youll only need a few basic supplies to get started with digital scrapbooking. Equipment/Software needed for Digital Scrapbooking: Digital Imaging Software, such as Jasc Paint Shop Pro or Adobe Photoshop ElementsPhotos in digital format, either scanned into your computer or imported from your cameraPhoto quality printer and photo paper to print out your scrapbook layouts or design elements (alternatively, you can have them printed at your local copy shop) Software for Digital Scrapbooking If youre new to digital photo editing and graphics, then it is often easiest to begin with a good computer scrapbooking program. These programs offer a wide variety of pre-made templates and elements that let you create beautiful scrapbook pages without a lot of graphics knowledge. Some of the most popular digital scrapbook software programs include Nova Scrapbook Factory Deluxe, LumaPix FotoFusion, and Ulead My Scrapbook 2. DIY Digital Scrapbooking For the more digitally creative, any good photo editor or graphics software program will allow you to create beautiful digital scrapbooks. This gives you the real hands-on experience from start to finish, as you can create your own background papers, design elements, etc. You can also use the same program to creatively crop and enhance your photos. Among the best graphics software programs for digital scrapbooking are Photoshop Elements and Paint Shop Pro. For more on using your graphics software to create digital scrapbooks, see Beginners Reference to Digital Scrapbooking.

Report in phonology and pronunciation Essay Example | Topics and Well Written Essays - 1000 words

Report in phonology and pronunciation - Essay Example On the other hand, Modern Standard Arabic (MSA) has 28 consonants ranging from fricatives, stops, lateral nasals, trill and semi-vowels. In addition, the Arabic consonant system is divided into two distinctive classes, which are emphatic and pharyngeal phonemes. Moreover, Arabic also has emphatic consonants such as /t/, /d/, /?/, and /s/. The table below 1 represents distribution of Arabic consonants Initial Medial Final /b/ bajt ?abd ba?b /t/ tarjama Xatama bu?t /d/ darb izdija?d Suru?d /k/ kam masku?n sikak /q/ qumtu baqqAl Dalq /?/ ?an ja?s bari /b?/ - qabbala dubb /t?/ - qAttala batt /d?/ - qaddama madd /k?/ - taSakkur Sakk The table below shows the plot of English consonants On a closer observation, Arabic has 13 phonemes, for instance, /t ?/, /t ?/,/s/, /x/, /?/, /d?/, /d?/, /q/, /?/, /?/, /?/, /?/, and /r/. Though Arabic and English share some phonemes, they differ in phonological rules, which limit concurrence of some allophones. For example, in English, the phoneme /l/ is co nsidered a velarized allophone at the end of words while in Arabic the same phoneme is realized as non-velarized at the end of words. In addition, the distribution of allophones is different in English and Arabic whereby the bilabial [p], which is voiceless and the bilabial [b], which is voiced occur as allophones of two phonemes in English (Amer 2010). In contrast, in Arabic the [p] occurs prior to the voiceless consonant, but [b] occurs somewhere else. Others such as /d/ and /t/ in Arabic are dental, but in English are alveolar while /v/ does not occur completely in Arabic. This may cause difficulties for Arabic learners of English due to contrasts in English such as /f?n/ fan and/v?n/ van. The sound /l/ occurs both in Arabic and English; however, in Arabic /?/ it is restricted to words like /a:h/. Therefore, /l/ in Arabic is used in positions of medial, final and initial while in English, /l/ is used in the position of initial and medial (Watson, 2002). Another sound that is enti rely different in English and Arabic languages is /r/ whereby it is a tongue tip trill in Arabic and a back alveolar in English. Therefore, this may present a problem for learners of English from the Arabic language because they attempt to the English /r/ with the Arabic one. b. Consonant Clusters Consonant cluster is also another element of phonemic that presents several differences among the two languages. In English, two or more consonants may follow one another to create consonant clusters or sequences. For example, for three consonant clusters: sleep, dogs, cuts, for three consonant clusters: risked, plunged, street, for seven consonant clusters: tempts strangers. Consonants can occur at the final position or initial position in English words, for example, â€Å"some of the consonants at the beginning of word are /b/ followed by /l, r, j/ as in bright, blame, beautiful, /g/ followed by /l, r/ as in gross, glare and /k/ followed by /l, r, w, j/ as in queen, clip, queue, crimeâ €  (Ladefoged 2001, p.56). On the other hand, there are other consonants that appear at the end of English words, for example, /t/ and /d/ as in wished, plunged, raised, risked, /s/ and /z/ as in yields, eats, risks and gives and /s/ and /z as in facts, fields, dogs, and books. In Arabic, there is no particular sequence for two or more consonants occurring in final and medial position. Arabic cluster involves breaking of the consonant cluster by an intrusive

Strengths and weaknesses of direct legislation Essay

Strengths and weaknesses of direct legislation - Essay Example Direct legislation is a political process in which the people can vote to effect changes in the socio-economic and political policies without governments say (Little and David 43). It entails referendum, Plebiscite and initiative. One of its strengths is that it helps in establishing policies that represents the desire of the majority. While political representatives can be influenced to sacrifice the people for vested interest, direct legislature ensure that limited external forces distract the electorate from participating in their course. One of the greatest weaknesses of this system is that it is costly and time consuming as civil education needs to be done. It is also vulnerable to indirect political influence as the voters may be induced to take misinformed decision. A comparative analysis of this legislature and professional legislature shows significant differences in terms of cost, staff size and level of commitment. In professional legislature, a member takes the work as fu ll time job. It differs from civilian legislature in which members serve on part time basis while holding other assignments (Little and David 67). Professional legislature investigates critical issues affecting the society and put them within the political debate process. It is comparative cheaper than direct legislature as it requires little time and faster decision making. Although some States in United States use either direct legislature or professional, hybrid is the best in which is a blend of the two are variably used.

Recruitment and retention for qualified staff Essay

Recruitment and retention for qualified staff - Essay Example Moreover, the power of switch over or turnover of the employees might get reduced thereby amplifying the process of retention. Hence, it might be stated that, effective management and control of the human resource is directly responsible for their retention and improvement. This might prove effective in enhancing the level of functioning and competitive leverage of the organization among other new entrants. Literature review According to Sass (2012), human resource acts as the main pillar of an organization. Without which, an organization may not function effectively for longer period of time. As a result, the dominance and effectiveness of the organization might get fader slowly and gradually in all aspects as compared to other rivals operating in the similar segment. Therefore, in order to retain such essential resources, human resource management is extremely essential. Human resource management is the process used in recruiting and presenting training programs to the employees wi thin an organization. Due to which, an employee might become more valuable and worthy for the organization in this age. However, to increase the effectiveness of the employees, they need to be offered with accurate type of job orientation and scheduling programs that might enhance the skills and talents of the employee as well as the total productivity of the organization. As a result, the level of dedication and performance of employees towards job responsibilities of them might get enhanced. It is extremely essential for an employee to enhance his wage rate as well as retention power among other fresh and talented individual of this recent age (White & Drucker, 2013, p. 345-378). Other than this, management of the organization also might try to recruit the exact person for the exact job, so as to enhance the level of efficiency and devotion of the employee. Side by side, it might also help in enhancement of the total productivity and profit margin of the organization in the market among others. Hence it might be depicted clearly that experienced and talented employees are the most valuable assets of an organization, without which it may not prosper in the market (Price, 2011, p. 345-489). According to Price (2011), human resource management comprises of recruitment, development and retention of the experienced and talented employees so as to accomplish the strategic goals and objectives. However, it might be possible only if the employees are presented with varied types of benefits and incentives as per their level of performances. This strategy might prove effective for the employees in enhancing its level of motivation and loyalty towards responsibilities and tasks. Due to which, the level of performance of the employees might get enhanced thereby improving its dominance among other junior employees of the organization. It might also prove helpful for the employee in creating a substantial position (just as a leader) in the organization among others. As a result, these employees (leaders) might help in resolving varied types of disputes thereby implementing uniformity and consistency within the organization. Thus, the level of retention of the experienced employees might get increased thereby reducing the level of attrition (Barrett & Mayson, 2008, p. 346-456). Therefore, retention or recruitment of the experienced employees might help in enhancing the level of productivity and total sale of the

Analysis of Nano Energy Water Flask Company

Analysis of Nano Energy Water Flask Company 1.0 EXECUTIVE SUMMARY 1.1 Business Idea and Goals CEC Trading Ltd. is a Nano Energy Water Flask trading company in Miri, Sarawak. The products that we sell are water flasks that release charges to the water with high amount of negative ions, which is good for our body. This company intends to be the best water flasks trader in Malaysia. It is because the water flasks that this company is selling are one of a kind. It also made up of good quality and the price is very affordable. Three elements that this company concentrates on in order to reach our goal are our customers, our supplier and our employees. The major shareholder of this company (Vivian Ngu) intended to initiate the business with more than 5 employees and sell approximately 10500 water flasks in the first year which will increase in rational amount in the following month. The company intends to generate at least MYR 294,000 in sales revenue and make MYR 65,200 profit in the end of its first year of trading. 1.2 Marketing The main targets of this business are customers; range from students to workers, most likely everyone. Our company has a warehouse for storing the water flasks and we had chosen a strategic place which is situated at Jalan Bintang, Shop Lot No. 68. On the other hand, our company is selling the Nano Energy water flasks in Parkson, which is located in a shopping mall named Bintang Plaza. The reason we chose Bintang Plaza as the main location for our business is because of the huge flow of customers who visit Bintang Plaza daily. 1.3 Products Nano Energy water flasks can release charges to the water with high amount of negative ions, which is good for our body. It can restore the water’s PH level to the ideal level, which is 7.0 to 7.4. Thus, it will change the water to alkaline water which benefit to health. The Nanotechnology breaks down water molecule into smaller possible size so that they are more easily absorbed by the body. Therefore, the taste of the water is smoother, sweeter and easily absorbed by our body cell as osmosis may occur easily. Drinking energized water regularly also kept us away from suffering different kind of health diseases. Moreover, the energized water penetrates deep into the body cells more easily, transfers nutrients to the body more efficient and takes away un-useful product from our body system, thus making us strong and healthy. 1.4 Sales and Promotion Promotion of the business will take place using a variety of methods, including advertising through distributing flyers from school to school, making banner, emails and telephone ordering. We will pay a few workers to distribute flyers from one place to another place. For examples, Curtin University and always all the secondary school in Miri, Sibu and Kuching. 1.5 Finance CEC Trading is a self-funding company as the initial shareholdings of RM 8000 will be injected by the major shareholder of the company (Vivian Ngu), and RM 5000 by other shareholders (Damilola, Faiznur Dilan, Wong Wen Yi and Wong Soon Siong). The company estimating the business will always show a positive value of cash surplus in every month for the first year of the operation. The company will not apply for any form of loans from outside party including bank in the first year of the operation. 2.0 BACKGROUND 2.1 Mission Statement CEC Trading Ltd. is not only aim to be one of the well-known Nano Energy water flasks traders in Malaysia but also aim to be the best water flasks trader in Malaysia. We want our product which is the unique Nano Energy water flask known as the best water flask in Malaysia as it is a beneficial product and it is made up of good quality. As well as any other company, we also would like to gain profit as much as possible. In order to attain our missions, our company will focus to the followings: 1. The Product: Our good which is Nano Energy Water Flask is made with 304 stainless steel. There is a filter inside the water flask which will be builded up from 13 kinds of natural materials such as tourmaline, zeolites, manifanshi, nano silver powder, kaolin earth, rare earth, far infrared stone, muyu stone, clay and others. The combinations of different kind of natural resources are approved scientifically to give highest efficiency to the water. 2. The Employees: The employees will be trained to do their own role efficiently. They will also be motivated by attending program which then they will produce better performance. 3. The Consumers: We are targeting adult as well as children and ageing people to consume our products since our product is available to any age. We would like to make sure that our customer satisfied with their purchases of the Nano Energy water flasks. For the capital, the amount capital needed to start the business is RM28,000. The amount of capital stated is needed to cover up all of the essential expenses that the business required to set up the business. The sum of capital that stated above is also needed to achieve a positive cash surplus in the first month. 2.2 Company History This is a new business which all started from the observation that we, the shareholders made. We had a discussion and came up with an idea of selling water flasks. The water flasks that our company planning to sell are water flasks with special features and benefits, which are the Nano Energy water flasks. This water flasks release charges of negative ions to the water and it is good for our health. In addition, the reason we chose to sell Nano Energy water flasks is due to the high demand of health products which needs a huge amount of money. On the other hand, we can also save the environment by reducing the use of plastic water bottle. Thus, by combining both of these situations, this company is set up. Furthermore, customers will not have to spend lots of money for their health products; instead they can buy the Nano Energy water flasks which only cost them MYR 28. 2.3 Business Goals The short-term goal of this company is to employ at least 5 persons full time on a salary of approximately MYR 4,900 per month. Our company planned to run our business within Sarawak for a start. The Nano Energy water flasks will be distributed to a few parts of Sarawak which are Miri (the main place of our business), Sibu and also Kuching. Furthermore, our company targeted to sell about 10500 water flasks in a year, which would probably increasing in the following month and gain a net profit at least MYR 65,200 for future investments. For the long term goal, our company wanted to expand the company into a bigger company by selling the Nano Energy water flasks to West Malaysia and Sabah. This is because we want to widen our market range and we would like to gain more profit. In order to achieve our long- term goal, we will analyse our weaknesses and strive to improve our business strategies. 3.0 MARKET CEC company is a trading company that buy product from a manufacturer (whole sellers) then sell to retailers which is to the shop we decided to sell our products. Then we sell our product to consumers. The new product we are introducing into the market is a product from Vuitton Silver Manufacturing Company that sells different types of water flask in Malaysia such as Vacuum water flask and Nano Energy water flask. The product we are introducing is Nano Energy water flask which helps to charge water with high amount of negative ion which are absorb by the body. Due to the fact that more than half of our body consists of water, water is an important element which is needed by everyone. Thus it is important that we consume healthy water daily. Nano Energy water flask can change the water ph level to be alkaline. Other than that, it can also breaks down water molecule into smaller size which then can be easily consume and the taste will be sweet and smooth. Furthermore, alkaline water ca n build up better immune body system thus prevent us from easily infected by diseases. For further information, drinking this energized water often also enhance our body’s metabolism and can concern about our beauty. However, the most important key point in drinking this energized water is keep us away from all kind of diseases. Due to the fact that our warehouse is in the state of Miri, Sarawak, our product can be found in Parkson which is in Sibu, Miri and Kuching. This water flask can be use by children as well as adult. 3.1 Market Analysis Due to the research carried out by the CEC Company, we found out that there is a lot of water flask that were on the market, but their functions are only to keep warm or keep cold. Thus, our company decided to do trading on a new type of water flask, which is for consumers’ health purpose. Another thing that the business concern about is about environmental friendly. 3.2 Seasonality The major of our sales revenues are in February to November. This is because there are no long holidays or school holidays. Thus, the customers might saw the advertisement for our product and purchased them. In the other hand, due to the holiday season such as Celebration or summer break periods, the people might be going out for vacation thus will decrease our sales revenues. 3.3 Competitors There are lots of competitors in the market who have products that perform same function with our product Nano Energy water flask, some of the companies are listed below: I. ENCHANCE PLASTIC INDUSTRY SDN BHD, MALAYSIA II. TAIZHUU GANGLUNG PLASTIC CO.LTD III. KSK GLOBALINK MANUFACTURING SDN BHD IV. ELLEDI (M)SDN BHD V. ZHEJIANG TYSESO INDUSTRY TRADE CO.LTD. VI. YONGKANG SHIQIANG HARDWARE PLASTIC CO.LTD 3.4 Market Overview The major target market of CEC Company is student, workers, athletes and the public in general. Nano Energy water flask produces storages where you can store your water to drink anytime which is tasty. Our product is convenient, easy and collectable, it is also attractive to the eyes as it will be in three colors – silver, red and black which makes the demand for the product higher because it is also affordable in terms of price. Other than that, we also provided telephone ordering for customer’s need. 3.5 SWOT Analysis We carried out an analysis on the market situation on our product with the use of SWOT analysis, which we make improvement in our business. SWOT Analysis represents the strength, weakness, opportunities and threats of the business. Through SWOT Analysis, it can guide the company to work on our weakness and threats where as maintain our performance regarding the strength and opportunities(citation business management). STRENGTH The strength is an initial factor which increases value for our business. The strength of nano energy water flask is to have been strong enough to get them a higher place in the labor market even with various imitations from other competitors who are in the market or wants to come into the market with similar products. It can be measured using internal assessment. Quality of the brand Strategic location Sustainability of the product Health care Light weigh of the product WEAKNESS Weakness is also an internal factor that decreases the value of the business. We need to analyze our company weaknesses so that we can make improvement based on them. Lack of marketing skill Lack of workers Limited budget Lack of advertisement Consistency of supplier OPPORTUNITIES Opportunities are external factors that add value in the business. The business needs strategies to perform better performance. Expose our products in other countries Special promotion during special events Improve the skills of workers THREATS Threats are the external factors that decrease the value in the business. The business need to be aware of the threats that may be occurred. Existence of substitute goods in the market Delayed of the products due to the transportation problems 3.6 MARKETING PLAN 3.6.1 Production/ Service Target Market The 2 main targets of doing this business are to improve the healthiness of consumers and to concern about the environment. Nano Energy water flask is a good product which helps to transform the water into alkaline water which is good for health. It is also convenient in the aspect of shape and size which makes it very easy to be carried around by anyone who needs a flask to store their water to take to either school or workplace and even to sport arenas. It is a stainless steel bottle which makes it more attractive and presentable. The fact that it is a stainless steel does not mean it going to get rust easily. On the other hand, since the product is made of stainless steel, it can be used for at least one year. Thus, we can be environmental friendly by saving the consumption of plastic water bottle. 3.6.2 Place Although the business is doing trading to Miri, Sibu and Kuching, our main business is in Miri. Nano Energy water flask is classified to be a household product, thus it can be found in Parkson, in the department where they sell household products. We also need a warehouse to store all our products. 3.6.3 Price Vuitton Silver Company supply Nano Energy water flask to the business with the cost of RM15 each. This cost will be derived after the deduction of all the money use in the production of the flask, such as buying of the machinery, steels, wages of employees, vehicle for distribution, insurance, rents and other expenses. After doing the analysis, our company tends to charge RM 28 for the product which can provide profits on every sales and this price can be afforded by customers. 3.6.4 Promotion and Advertisement Our company tends to alert the general public about nano energy water flask through various means in other for them to know about the product. A research was done on the strategies needed to promote the product in the market. As a result, we made use of the following promotional tools in the business. fliers and handbills posters and banners emails and telephone contact 3.7 Evaluation of Market CEC Company carried out an evaluation on the market, using the market strategy which is carried out at the end of every year to analyze the sales data of Nano Energy water flask to see it performances in the aspect of the quantity that has been sold and as well as profits made. Based on the cash flow forecast, we have cash surplus of RM 65,200 during the year. This proved that the promotions and sales have been done effectively. 4.0 OPERATIONS 4.1 Legal and Licensing Requirements (a) Business name and legal structure CEC Trading Ltd is a proprietary limited company. The company structure has already been registered and start up with five shareholders: Vivian Ngu Yen Shya (25% shareholding) Wong Wen Yi (18.75% shareholding) Faiznur Dilan binti David Ismadi (18.75% shareholding) Damilola (18.75% shareholding) Wong Soon Siong (18.75% shareholding) Who also serve as the directors of the entity. (b) Operating laws and licenses The business needed a license to run the business legally. 4.2 Management Details The managing director of the company will be: Vivian Ngu Yen Shya Home address: 175, Phase 2C1, Desa Senadin, 98000 Miri, Sarawak, Malaysia Ph: (085) 656578 Fax: (085) 656579 Date of birth: 25 November 1991 Qualifications: Bachelor of Business (Double Major in Finance and Management) Experience: Management and Financial Advisors and owner of Wealth Spring Consultancies 1997 – 2003 4.3 Organizational Structure and Staffing Most of the job of the business will mainly be done by general manager. A warehouse is needed to store our products. General manager, sales manager and accountant will mainly be working in the warehouse. On the other hand, 3 marketing expertise and 2 drivers are needed in doing sales and also deliverance. General manager  · The duty of a general manager are to manage all business plans and the performance of the employees.  · Salary : RM 1000 à ¼ Sales manager * The duty of a sales manager is to deal and communicate with the owner of parkson in order to know the amount of sales revenue. * Salary : RM 700 à ¼ Accountant * The duty of accountant is to record the business transactions, summarizing and analyzing to produce financial statement in the end of the period. * Salary : RM 700 à ¼ Sales advisor * The duty of sales advisor is to approach customers and advise them to buy our product. * Salary : RM 500 à ¼ Driver * The duty of driver is to deliver the products to the destination and also help to transfer the products to the sales department. * Salary : RM500 4.4 Professional Advisers Accountant Sunlight Accountants 55, Sunshine Park, Tun Hussein Onn Road, 98000 Miri, Sarawak, Malaysia Ph: (085) 668 132 Fax: (085) 668 133 Lawyer John Smith 28, Fortune Park, Desa Damai Road, 98000 Miri, Sarawak, Malaysia Ph: (085) 636 732 Fax: (085) 636 735 Insurance broker Bank account May Bank Malasyia 279, Bank Street, Pujut Road, 98000 Miri, Sarawak, Malaysia Manager: Angeline Tan Ph: (085) 678 588 Fax: (085) 678 579 4.5 Business Premises Location CEC Trading Ltd will acquire a business premise as an office which deals with the paperwork and also warehouse as the storage for stocks and equipments. The ideal location would be located at shop lot where we can store and sell the stock. The premise will be located at Shop Lot 608, Medan Commercial Centre, 98007 Miri, Sarawak, Malaysia. The price tag for renting the shop lot will be RM 1,500 per month. The shop lot will be repairing and do some painting. The goods that we sell will be distributed to the hypermarket, Parkson in Miri, Sibu and Kuching. 4.6 Equipments Required The equipments that required for the business will be: Computers Printers Scanners Internet connections Fax machines Telephones Furniture (table, chair, shelves) The above equipments are some of the basic needs to run the daily business operation. The equipments required will change from time to time. 4.7 Production Processes Our company will get the stock from the supplier, Vuitton Silver. The estimated amount around 1000 of Nano Energy water flasks will be order from the supplier every month. Therefore, all the stocks will be store in the warehouse. Then, the workers will distribute some of the stock to Parkson. The working hour is from 8am to 5pm every day except on public holidays. There are different types of color of the water flask will be sold such as silver, black and red. The product will be sold at RM28 each for every types of color. The selling price is enough to cover all the expenses as the cost price of each water flask is RM 12. It is a reasonable price as these Nano Energy water flask is good for health and can solve the skin problems. However, the office is used as a place for the process of paperwork and storage of documents and equipments. The ordering of our company products and all the documents and accounts will be recorded down and will be kept. All the works in the office work will be done by the clerk and supervise by the manager. 4.8 Critical risks/Contingency Plans CEC Trading Ltd will organize training program to all staff members for professionalism in running the business and also for contingency plans. The training will be on how they going to promote and sell the water flask. Insurance will be bought for business premises. The aim is to recover some assets in case of any accidents such as fires, accidents and thefts as well. Those liability and car accident will be covered by the professional indemnity insurance. The injury to the managing director will be covered by workers compensation. 5.0 FINANCIAL PROJECTIONS 5.1 Basic Assumptions and Information (a) Calculation of income and expenses Expenses are calculated based on research and management’s knowledge of costs. Income or sales revenue is assumed to be paid within the month issued. The impact of inflation or increases costs is not taking into consideration. Depreciation of equipments purchased and vehicle purchased in June 2010 is calculated using straight-line method, at 10% per annum. Gross cost of goods is RM 168,000. Drawing is RM 200 per month. The projection is for one year and the figures are in Ringgit Malaysia. (b) Financing of the business An investment of RM 28,000 will be invested into the business according to our shareholdings – Vivian Ngu Yen Shya RM 8,000, Wong Soon Siong RM 5,000, Wong Wen Yi RM 5,000, Faiznur Dilan binti David Ismadi RM 5,000 and Damilola RM 5,000. Sales income for June is based on early promotions, thus providing initial cash surplus and avoid the need for any short term debt financing. The operation financing strategy is showing a cash surplus in the bank accounts with total amounts of RM 70,700. The business will open a cheque account that provides electronic funds transfer facilities for customers. A minimum of two shareholder directors is needed to sign all the cheques for security reasons. (c) Distribution of profits Profits in the first year will be retained in the business. In future years, three quarters of the annual net profit after tax will be paid to the directors at the end of the financial year according to their shareholding and the remaining quarter will be kept as retained earnings. The Sales Mix Forecast, Cash Flow Forecast and The Trading Profit and Loss Statement is prepared according to generally acceptable accounting principles and conventions. (d) Goods and services tax All forecasts are net of tax. (e) Loans The firm has no current loans or debts. 5.2 Analysis of Financial Forecasts (a) Net profit margin is used to measure the company’s ability to earn a net income from sales. The net profit margin is calculated based on the first year of the projections. Net profit margin % = = = 22.18% Since this trading company is running the business for the first year, it is normal to get a relatively low figures of the margin. The margin is expected to increase in the next few years. Other than that, the company can use other ratios to do analysis on the financial statements in the coming years. (b) Break-even point Contribution margin is used to determine the amount of profit that is made towards payment of the fixed cost. Considered that cost of goods sold is the variable cost, the contribution margin is equal to sales minus variable costs. Gross profit margin = = = 57.14% The fixed cost is projected to be RM 102,800. Break-even point in value = == RM 180, 350.88 Accounting 062 May 28, 2010 5.2.1 Sales mix forecast 5.2.2 Cash flow forecast CEC CASH FLOW FORECAST for the period July 2010 to June 2011 June July August Sept. Oct. Nov. Dec. Jan. Feb. March April May TOTAL Income Sales revenue RM 12,600 RM 19,600 RM 22,400 RM 22,400 RM 22,400 RM 16,800 RM 19,600 RM 28,000 RM 30,800 RM 32,200 RM 32,200 RM 35,000 RM 294,000 Capital 28,000 28,000 Total income 40,600 19,600 22,400 22,400 22,400 16,800 19,600 28,000 30,800 32,200 32,200 35,000 RM322,000 Analysis of Nano Energy Water Flask Company Analysis of Nano Energy Water Flask Company 1.0 EXECUTIVE SUMMARY 1.1 Business Idea and Goals CEC Trading Ltd. is a Nano Energy Water Flask trading company in Miri, Sarawak. The products that we sell are water flasks that release charges to the water with high amount of negative ions, which is good for our body. This company intends to be the best water flasks trader in Malaysia. It is because the water flasks that this company is selling are one of a kind. It also made up of good quality and the price is very affordable. Three elements that this company concentrates on in order to reach our goal are our customers, our supplier and our employees. The major shareholder of this company (Vivian Ngu) intended to initiate the business with more than 5 employees and sell approximately 10500 water flasks in the first year which will increase in rational amount in the following month. The company intends to generate at least MYR 294,000 in sales revenue and make MYR 65,200 profit in the end of its first year of trading. 1.2 Marketing The main targets of this business are customers; range from students to workers, most likely everyone. Our company has a warehouse for storing the water flasks and we had chosen a strategic place which is situated at Jalan Bintang, Shop Lot No. 68. On the other hand, our company is selling the Nano Energy water flasks in Parkson, which is located in a shopping mall named Bintang Plaza. The reason we chose Bintang Plaza as the main location for our business is because of the huge flow of customers who visit Bintang Plaza daily. 1.3 Products Nano Energy water flasks can release charges to the water with high amount of negative ions, which is good for our body. It can restore the water’s PH level to the ideal level, which is 7.0 to 7.4. Thus, it will change the water to alkaline water which benefit to health. The Nanotechnology breaks down water molecule into smaller possible size so that they are more easily absorbed by the body. Therefore, the taste of the water is smoother, sweeter and easily absorbed by our body cell as osmosis may occur easily. Drinking energized water regularly also kept us away from suffering different kind of health diseases. Moreover, the energized water penetrates deep into the body cells more easily, transfers nutrients to the body more efficient and takes away un-useful product from our body system, thus making us strong and healthy. 1.4 Sales and Promotion Promotion of the business will take place using a variety of methods, including advertising through distributing flyers from school to school, making banner, emails and telephone ordering. We will pay a few workers to distribute flyers from one place to another place. For examples, Curtin University and always all the secondary school in Miri, Sibu and Kuching. 1.5 Finance CEC Trading is a self-funding company as the initial shareholdings of RM 8000 will be injected by the major shareholder of the company (Vivian Ngu), and RM 5000 by other shareholders (Damilola, Faiznur Dilan, Wong Wen Yi and Wong Soon Siong). The company estimating the business will always show a positive value of cash surplus in every month for the first year of the operation. The company will not apply for any form of loans from outside party including bank in the first year of the operation. 2.0 BACKGROUND 2.1 Mission Statement CEC Trading Ltd. is not only aim to be one of the well-known Nano Energy water flasks traders in Malaysia but also aim to be the best water flasks trader in Malaysia. We want our product which is the unique Nano Energy water flask known as the best water flask in Malaysia as it is a beneficial product and it is made up of good quality. As well as any other company, we also would like to gain profit as much as possible. In order to attain our missions, our company will focus to the followings: 1. The Product: Our good which is Nano Energy Water Flask is made with 304 stainless steel. There is a filter inside the water flask which will be builded up from 13 kinds of natural materials such as tourmaline, zeolites, manifanshi, nano silver powder, kaolin earth, rare earth, far infrared stone, muyu stone, clay and others. The combinations of different kind of natural resources are approved scientifically to give highest efficiency to the water. 2. The Employees: The employees will be trained to do their own role efficiently. They will also be motivated by attending program which then they will produce better performance. 3. The Consumers: We are targeting adult as well as children and ageing people to consume our products since our product is available to any age. We would like to make sure that our customer satisfied with their purchases of the Nano Energy water flasks. For the capital, the amount capital needed to start the business is RM28,000. The amount of capital stated is needed to cover up all of the essential expenses that the business required to set up the business. The sum of capital that stated above is also needed to achieve a positive cash surplus in the first month. 2.2 Company History This is a new business which all started from the observation that we, the shareholders made. We had a discussion and came up with an idea of selling water flasks. The water flasks that our company planning to sell are water flasks with special features and benefits, which are the Nano Energy water flasks. This water flasks release charges of negative ions to the water and it is good for our health. In addition, the reason we chose to sell Nano Energy water flasks is due to the high demand of health products which needs a huge amount of money. On the other hand, we can also save the environment by reducing the use of plastic water bottle. Thus, by combining both of these situations, this company is set up. Furthermore, customers will not have to spend lots of money for their health products; instead they can buy the Nano Energy water flasks which only cost them MYR 28. 2.3 Business Goals The short-term goal of this company is to employ at least 5 persons full time on a salary of approximately MYR 4,900 per month. Our company planned to run our business within Sarawak for a start. The Nano Energy water flasks will be distributed to a few parts of Sarawak which are Miri (the main place of our business), Sibu and also Kuching. Furthermore, our company targeted to sell about 10500 water flasks in a year, which would probably increasing in the following month and gain a net profit at least MYR 65,200 for future investments. For the long term goal, our company wanted to expand the company into a bigger company by selling the Nano Energy water flasks to West Malaysia and Sabah. This is because we want to widen our market range and we would like to gain more profit. In order to achieve our long- term goal, we will analyse our weaknesses and strive to improve our business strategies. 3.0 MARKET CEC company is a trading company that buy product from a manufacturer (whole sellers) then sell to retailers which is to the shop we decided to sell our products. Then we sell our product to consumers. The new product we are introducing into the market is a product from Vuitton Silver Manufacturing Company that sells different types of water flask in Malaysia such as Vacuum water flask and Nano Energy water flask. The product we are introducing is Nano Energy water flask which helps to charge water with high amount of negative ion which are absorb by the body. Due to the fact that more than half of our body consists of water, water is an important element which is needed by everyone. Thus it is important that we consume healthy water daily. Nano Energy water flask can change the water ph level to be alkaline. Other than that, it can also breaks down water molecule into smaller size which then can be easily consume and the taste will be sweet and smooth. Furthermore, alkaline water ca n build up better immune body system thus prevent us from easily infected by diseases. For further information, drinking this energized water often also enhance our body’s metabolism and can concern about our beauty. However, the most important key point in drinking this energized water is keep us away from all kind of diseases. Due to the fact that our warehouse is in the state of Miri, Sarawak, our product can be found in Parkson which is in Sibu, Miri and Kuching. This water flask can be use by children as well as adult. 3.1 Market Analysis Due to the research carried out by the CEC Company, we found out that there is a lot of water flask that were on the market, but their functions are only to keep warm or keep cold. Thus, our company decided to do trading on a new type of water flask, which is for consumers’ health purpose. Another thing that the business concern about is about environmental friendly. 3.2 Seasonality The major of our sales revenues are in February to November. This is because there are no long holidays or school holidays. Thus, the customers might saw the advertisement for our product and purchased them. In the other hand, due to the holiday season such as Celebration or summer break periods, the people might be going out for vacation thus will decrease our sales revenues. 3.3 Competitors There are lots of competitors in the market who have products that perform same function with our product Nano Energy water flask, some of the companies are listed below: I. ENCHANCE PLASTIC INDUSTRY SDN BHD, MALAYSIA II. TAIZHUU GANGLUNG PLASTIC CO.LTD III. KSK GLOBALINK MANUFACTURING SDN BHD IV. ELLEDI (M)SDN BHD V. ZHEJIANG TYSESO INDUSTRY TRADE CO.LTD. VI. YONGKANG SHIQIANG HARDWARE PLASTIC CO.LTD 3.4 Market Overview The major target market of CEC Company is student, workers, athletes and the public in general. Nano Energy water flask produces storages where you can store your water to drink anytime which is tasty. Our product is convenient, easy and collectable, it is also attractive to the eyes as it will be in three colors – silver, red and black which makes the demand for the product higher because it is also affordable in terms of price. Other than that, we also provided telephone ordering for customer’s need. 3.5 SWOT Analysis We carried out an analysis on the market situation on our product with the use of SWOT analysis, which we make improvement in our business. SWOT Analysis represents the strength, weakness, opportunities and threats of the business. Through SWOT Analysis, it can guide the company to work on our weakness and threats where as maintain our performance regarding the strength and opportunities(citation business management). STRENGTH The strength is an initial factor which increases value for our business. The strength of nano energy water flask is to have been strong enough to get them a higher place in the labor market even with various imitations from other competitors who are in the market or wants to come into the market with similar products. It can be measured using internal assessment. Quality of the brand Strategic location Sustainability of the product Health care Light weigh of the product WEAKNESS Weakness is also an internal factor that decreases the value of the business. We need to analyze our company weaknesses so that we can make improvement based on them. Lack of marketing skill Lack of workers Limited budget Lack of advertisement Consistency of supplier OPPORTUNITIES Opportunities are external factors that add value in the business. The business needs strategies to perform better performance. Expose our products in other countries Special promotion during special events Improve the skills of workers THREATS Threats are the external factors that decrease the value in the business. The business need to be aware of the threats that may be occurred. Existence of substitute goods in the market Delayed of the products due to the transportation problems 3.6 MARKETING PLAN 3.6.1 Production/ Service Target Market The 2 main targets of doing this business are to improve the healthiness of consumers and to concern about the environment. Nano Energy water flask is a good product which helps to transform the water into alkaline water which is good for health. It is also convenient in the aspect of shape and size which makes it very easy to be carried around by anyone who needs a flask to store their water to take to either school or workplace and even to sport arenas. It is a stainless steel bottle which makes it more attractive and presentable. The fact that it is a stainless steel does not mean it going to get rust easily. On the other hand, since the product is made of stainless steel, it can be used for at least one year. Thus, we can be environmental friendly by saving the consumption of plastic water bottle. 3.6.2 Place Although the business is doing trading to Miri, Sibu and Kuching, our main business is in Miri. Nano Energy water flask is classified to be a household product, thus it can be found in Parkson, in the department where they sell household products. We also need a warehouse to store all our products. 3.6.3 Price Vuitton Silver Company supply Nano Energy water flask to the business with the cost of RM15 each. This cost will be derived after the deduction of all the money use in the production of the flask, such as buying of the machinery, steels, wages of employees, vehicle for distribution, insurance, rents and other expenses. After doing the analysis, our company tends to charge RM 28 for the product which can provide profits on every sales and this price can be afforded by customers. 3.6.4 Promotion and Advertisement Our company tends to alert the general public about nano energy water flask through various means in other for them to know about the product. A research was done on the strategies needed to promote the product in the market. As a result, we made use of the following promotional tools in the business. fliers and handbills posters and banners emails and telephone contact 3.7 Evaluation of Market CEC Company carried out an evaluation on the market, using the market strategy which is carried out at the end of every year to analyze the sales data of Nano Energy water flask to see it performances in the aspect of the quantity that has been sold and as well as profits made. Based on the cash flow forecast, we have cash surplus of RM 65,200 during the year. This proved that the promotions and sales have been done effectively. 4.0 OPERATIONS 4.1 Legal and Licensing Requirements (a) Business name and legal structure CEC Trading Ltd is a proprietary limited company. The company structure has already been registered and start up with five shareholders: Vivian Ngu Yen Shya (25% shareholding) Wong Wen Yi (18.75% shareholding) Faiznur Dilan binti David Ismadi (18.75% shareholding) Damilola (18.75% shareholding) Wong Soon Siong (18.75% shareholding) Who also serve as the directors of the entity. (b) Operating laws and licenses The business needed a license to run the business legally. 4.2 Management Details The managing director of the company will be: Vivian Ngu Yen Shya Home address: 175, Phase 2C1, Desa Senadin, 98000 Miri, Sarawak, Malaysia Ph: (085) 656578 Fax: (085) 656579 Date of birth: 25 November 1991 Qualifications: Bachelor of Business (Double Major in Finance and Management) Experience: Management and Financial Advisors and owner of Wealth Spring Consultancies 1997 – 2003 4.3 Organizational Structure and Staffing Most of the job of the business will mainly be done by general manager. A warehouse is needed to store our products. General manager, sales manager and accountant will mainly be working in the warehouse. On the other hand, 3 marketing expertise and 2 drivers are needed in doing sales and also deliverance. General manager  · The duty of a general manager are to manage all business plans and the performance of the employees.  · Salary : RM 1000 à ¼ Sales manager * The duty of a sales manager is to deal and communicate with the owner of parkson in order to know the amount of sales revenue. * Salary : RM 700 à ¼ Accountant * The duty of accountant is to record the business transactions, summarizing and analyzing to produce financial statement in the end of the period. * Salary : RM 700 à ¼ Sales advisor * The duty of sales advisor is to approach customers and advise them to buy our product. * Salary : RM 500 à ¼ Driver * The duty of driver is to deliver the products to the destination and also help to transfer the products to the sales department. * Salary : RM500 4.4 Professional Advisers Accountant Sunlight Accountants 55, Sunshine Park, Tun Hussein Onn Road, 98000 Miri, Sarawak, Malaysia Ph: (085) 668 132 Fax: (085) 668 133 Lawyer John Smith 28, Fortune Park, Desa Damai Road, 98000 Miri, Sarawak, Malaysia Ph: (085) 636 732 Fax: (085) 636 735 Insurance broker Bank account May Bank Malasyia 279, Bank Street, Pujut Road, 98000 Miri, Sarawak, Malaysia Manager: Angeline Tan Ph: (085) 678 588 Fax: (085) 678 579 4.5 Business Premises Location CEC Trading Ltd will acquire a business premise as an office which deals with the paperwork and also warehouse as the storage for stocks and equipments. The ideal location would be located at shop lot where we can store and sell the stock. The premise will be located at Shop Lot 608, Medan Commercial Centre, 98007 Miri, Sarawak, Malaysia. The price tag for renting the shop lot will be RM 1,500 per month. The shop lot will be repairing and do some painting. The goods that we sell will be distributed to the hypermarket, Parkson in Miri, Sibu and Kuching. 4.6 Equipments Required The equipments that required for the business will be: Computers Printers Scanners Internet connections Fax machines Telephones Furniture (table, chair, shelves) The above equipments are some of the basic needs to run the daily business operation. The equipments required will change from time to time. 4.7 Production Processes Our company will get the stock from the supplier, Vuitton Silver. The estimated amount around 1000 of Nano Energy water flasks will be order from the supplier every month. Therefore, all the stocks will be store in the warehouse. Then, the workers will distribute some of the stock to Parkson. The working hour is from 8am to 5pm every day except on public holidays. There are different types of color of the water flask will be sold such as silver, black and red. The product will be sold at RM28 each for every types of color. The selling price is enough to cover all the expenses as the cost price of each water flask is RM 12. It is a reasonable price as these Nano Energy water flask is good for health and can solve the skin problems. However, the office is used as a place for the process of paperwork and storage of documents and equipments. The ordering of our company products and all the documents and accounts will be recorded down and will be kept. All the works in the office work will be done by the clerk and supervise by the manager. 4.8 Critical risks/Contingency Plans CEC Trading Ltd will organize training program to all staff members for professionalism in running the business and also for contingency plans. The training will be on how they going to promote and sell the water flask. Insurance will be bought for business premises. The aim is to recover some assets in case of any accidents such as fires, accidents and thefts as well. Those liability and car accident will be covered by the professional indemnity insurance. The injury to the managing director will be covered by workers compensation. 5.0 FINANCIAL PROJECTIONS 5.1 Basic Assumptions and Information (a) Calculation of income and expenses Expenses are calculated based on research and management’s knowledge of costs. Income or sales revenue is assumed to be paid within the month issued. The impact of inflation or increases costs is not taking into consideration. Depreciation of equipments purchased and vehicle purchased in June 2010 is calculated using straight-line method, at 10% per annum. Gross cost of goods is RM 168,000. Drawing is RM 200 per month. The projection is for one year and the figures are in Ringgit Malaysia. (b) Financing of the business An investment of RM 28,000 will be invested into the business according to our shareholdings – Vivian Ngu Yen Shya RM 8,000, Wong Soon Siong RM 5,000, Wong Wen Yi RM 5,000, Faiznur Dilan binti David Ismadi RM 5,000 and Damilola RM 5,000. Sales income for June is based on early promotions, thus providing initial cash surplus and avoid the need for any short term debt financing. The operation financing strategy is showing a cash surplus in the bank accounts with total amounts of RM 70,700. The business will open a cheque account that provides electronic funds transfer facilities for customers. A minimum of two shareholder directors is needed to sign all the cheques for security reasons. (c) Distribution of profits Profits in the first year will be retained in the business. In future years, three quarters of the annual net profit after tax will be paid to the directors at the end of the financial year according to their shareholding and the remaining quarter will be kept as retained earnings. The Sales Mix Forecast, Cash Flow Forecast and The Trading Profit and Loss Statement is prepared according to generally acceptable accounting principles and conventions. (d) Goods and services tax All forecasts are net of tax. (e) Loans The firm has no current loans or debts. 5.2 Analysis of Financial Forecasts (a) Net profit margin is used to measure the company’s ability to earn a net income from sales. The net profit margin is calculated based on the first year of the projections. Net profit margin % = = = 22.18% Since this trading company is running the business for the first year, it is normal to get a relatively low figures of the margin. The margin is expected to increase in the next few years. Other than that, the company can use other ratios to do analysis on the financial statements in the coming years. (b) Break-even point Contribution margin is used to determine the amount of profit that is made towards payment of the fixed cost. Considered that cost of goods sold is the variable cost, the contribution margin is equal to sales minus variable costs. Gross profit margin = = = 57.14% The fixed cost is projected to be RM 102,800. Break-even point in value = == RM 180, 350.88 Accounting 062 May 28, 2010 5.2.1 Sales mix forecast 5.2.2 Cash flow forecast CEC CASH FLOW FORECAST for the period July 2010 to June 2011 June July August Sept. Oct. Nov. Dec. Jan. Feb. March April May TOTAL Income Sales revenue RM 12,600 RM 19,600 RM 22,400 RM 22,400 RM 22,400 RM 16,800 RM 19,600 RM 28,000 RM 30,800 RM 32,200 RM 32,200 RM 35,000 RM 294,000 Capital 28,000 28,000 Total income 40,600 19,600 22,400 22,400 22,400 16,800 19,600 28,000 30,800 32,200 32,200 35,000 RM322,000