Analysis Of Red Bulls Marketing Strategy - 1590 Words

How a company markets their products and services to consumers plays a large role in the profitability of that organization. This strategy becomes more complicated when an organization operates in a global marketplace. Companies such as McDonalds use a marketing approach that provides for segmentation of the consumer based on their culture and behavior. Understanding the various customer segments allows for McDonalds to target or position their products to appeal to those consumers. Another company that has grown its revenue through sales domestically and internationally is Red Bull. This document will review Red Bull’s marketing strategy and how it compares to their competitors. Red Bull marketing approach to target their consumers and that corresponding consumer profile will also be reviewed. Finally, this document will analyze if a different type of consumer should be targeted and what the benefits to Red Bull could be by this potential new market. Global Marketing Strategies Marketing departments that operate in a global marketplace have to consider their products position amongst competitors and how they can effectively target consumers in an ever changing environment. Consumers have many choices and can demand higher expectations from the products that they purchase. Global competition has created an situation for organizations which has shorten their product lifecycles, increased the importance of quality, created more competition in pricing of products, andShow MoreRelatedRed Bull Environmental Scan1129 Words   |  5 PagesRed Bull’s popularity and status as the number one energy drink in the market reflects the importance allocated to marketing. The company’s hegemony in the energy drink industry is a reflection of their adherence to a multifaceted strategic management plan that considers the imperativeness of environmental factors. As competition increases, companies strive to differentiate themselves t hrough common shared principles to retain customers. In the case of Red Bull and their annual sales of â€Å"4,204 billionRead MoreMarketing Excellence - Red Bull1846 Words   |  8 PagesM560 Marketing Excellence – Red Bull November 5, 2013 1. What are Red Bull’s greatest strengths and risks as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? Although Red Bull is a fairly young brand, it is currently the worldwide market leader in energy drinks. Originally conceived in 1982, the drink was founded in Austria in 1987 and then went international in 1992 with its introduction into Hungary (â€Å"Red Bull SWOT Analysis†). TodayRead MoreThe Extreme Sports Market : Red Bull1516 Words   |  7 Pagesenergy drink powerhouse, Red Bull. Red Bull was founded in Austria in 1984, and since then has grown rapidly, while also inventing new marketing strategies along the way. According to Forbes, Red Bull is the â€Å"76th worldwide most valuable brand†, which is estimated to be worth 7.2 billion dollars. â€Å"The brand that gives you wings sold 5.6 billion cans, up 4%, across 170 countries in 2014† (Badenhausen, 2015). On the Other hand, just like many of the fortune 500 companies Red Bull is way more than justRead MoreSwot Analysis : The Energy Drink Industry1135 Words   |  5 PagesSWOT Analysis: The energy drink industry is a fairly new market, with the top products being little under 30 years old. There are several strengths, weaknesses, opportunities and threats in the sector that are unique to this particular industry. Through a SWOT analysis, I will analyze this markets’ main components. The strengths of energy drinks are the specific branding, low rivalry, mainstream products, low pricing points, and powerful sponsorships. Each energy drink producer has a specific brandRead MoreThe Energy Drink Industry Must Have A Swot Analysis934 Words   |  4 PagesThe energy drink industry must have a SWOT Analysis just like any other industry in order to assess the market before entering. The strengths in the energy drink industry are its â€Å"quick fix† for consumers; their products serve as a quick burst of energy for their target consumers of people on the go. Other strengths include the high brand awareness and relative attractiveness in the industry. Everyone knows what energy drinks are and the purpose they serve so companies in this industry do not haveRead MoreRed Bull Analysis4398 Words   |  18 PagesGeneral Analysis, Recommendation, and Implementation Industry: Energy Drinks Company: Red Bull By: Thomas Domenjoz Olivier Courtemanche Nouadir Yiteng Ma Jayme Donohoe Part I: External Analysis General Environment The Canadian population is virtually stagnant (0.83% growth) and prospects from our key demographic [15 to 24 years] are even worse: their numbers are actually expected to decrease from 4,469,300 in 2007 to 44,653 in 2011. The legal environment is also expected to worsen as healthRead MoreA Short Note On The Energy Drink Industry1337 Words   |  6 Pagesopportunities and threats in the sector that are unique to this particular industry. Through a SWOT analysis, I will analyze this markets’ main components. The strengths of energy drinks are the specific branding, low rivalry, mainstream products, low pricing points, and powerful sponsorships. Each energy drink producer has a specific brand that they have maintained to appeal to their audience, for example Red Bull’s brand is taking the ordinary man and making him extraordinary were as Monsters brand is maximizingRead MoreBull Case Study Analysis : External Analysis Of Red Bull1097 Words   |  5 PagesBA4302 Red Bull Case Analysis External Analysis Political Factors: These include indirect or direct political factors affecting Red Bull. Among others are government instability, markets’ bureaucracy, corruption levels, the function and freedom of press, protectionism measures of home market, and market lobbying initiatives. Red Bull endeavors to impact specific political factors and pertinent laws and regulations through its efforts of lobbying. For instance, the moment the FDA were ready for theRead MoreA Swot Analysis Of Red Bull1466 Words   |  6 Pagescan help improve the strategy of Red Bull in the United Kingdom over the next 20 years, it will be reasonable to consider a SWOT analysis of the company within its industry, then funnel it to a PEST analysis within the given nation, UK. This way, using Porter’s 5 Forces to back up its influence within the given market can better support it. Therefore, constructing four scenarios based on 2 independent factors will be feasible. SWOT Analysis Strengths: †¢ Market Leader – Red Bull maintains its leadRead MoreRedbull Case5803 Words   |  24 PagesJournal of Sponsorship Volume 3 Number 4 Entrepreneurship through sports marketing: A case analysis of Red Bull in sport Samantha Gorse, Simon Chadwick* and Nicholas Burton Received (in revised form): 14th Aprii, 2010 *Centre for the International Business of Sport, Coventry University, Priory Street, Coventry CV1 5FB, UK Tel: -H44 24 7688 7688; Fax: -i-44 24 7688 8400; E-mail: simon.chadwick@coventry.ac.uk Samantha Gorse is a doctoral candidate at Coventry University Business Sciiooi and

Human Resource Influences Employee Satisfaction - 1357 Words

Introduction My paper is mainly about how human resource influences employee satisfaction throughout an organization. In my assignment, I described major functions of human resource department and also main ways to make employees’ satisfaction better. As an example, I took BMO Bank and gave a description of their approaches to motivate their current and future employees and to increase their job satisfaction. How does Human Resources influence employee satisfaction throughout an organization It goes without saying, that one of the most valuable companies’ assets are their workers and human resource departments specialize in satisfying their needs. By managing work related tasks, human resource†¦show more content†¦It is also very important for organization to satisfy employee needs and identify improvement needs. If an employee needs something, he generally turns directly to the human resources department. In turn, human resource tries to satisfy fair request for some needs according to company’s possibilities and employee performance during some time. As for the improvements, every business has some rooms for improvements. The human resources department often seeks out ways in which the business could be improved upon or the working conditions could be enhanced. The last, but not least responsibility of human resource is retain workers. This department should not only has employees in board initially but also to keep them happy on the job. To do t his, they must remain attentive to employee upsets and deal with problems whenever they can, keeping workers contented with the company and stopping them from looking elsewhere for employment. As we understand, Human resources are the most important company resource. The task is the motivation of employees to produce high-quality output. Motivation is closely re;ated to employee satisfaction, which is one of the main motive forces of future company output. Moreover, a content employee has no reason to change his/her occupation reducing workforce fluctuation.

Capital budgeting decisions made too early free essay sample

Hughes Corporation employs a machine to manufacture its output. It has identified a replacement but wishes to carefully consider the effect on various aspects of the business if it continues to use the existing machine compared with the effect if it replaces it with the new machine. The importance of Capital Budgeting cannot be underemphasized as a replacement decision can impact Hughes Corporation for many years, and so it must be carefully planned. A bad decision can have a significant effect on the firm’s future operations. The timing of the decision is important as capital budgeting projects may take years to implement. Firms should plan accordingly, failing which they may find that the capital budgeting decision is timed too late, and prove to be costly with respect to competition. Capital budgeting decisions made too early can also cause problems because generally capital budgeting projects are large investments, thus early decisions may generate unnecessary costs for the firm. We will write a custom essay sample on Capital budgeting decisions made too early or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Hughes Corporation would like to assess whether it should replace the machine now with the new one or defer the decision. Requirement 2 The idea for a capital budgeting project, whether generated by customers, employees, suppliers, should be based on the requirements and experiences of the corporation, and of these groups. For example, a sales representative might often receive customer feedback that there is a need for the product to have particular characteristics that the firm’s existing product does not have. The sales representative may present this idea to management, who subsequently evaluates its viability by consulting with production personnel, engineers, and by carrying out a feasibility study. Once the idea is proven to be viable the financial manager conducts a capital budgeting analysis to ensure it will be beneficial to the firm with respect to its value. The corporation is satisfied with the output from its existing machine. However, its efficiency is comparatively less than a new machine and the operating and maintenance costs of the existing machine are also higher. Research conducted on internet sources revealed an article published in the Engineering Review (September 22, 1999) which explained the rationale behind the decision on replacing an asset. As pointed out in the article by Hartman, traditionally, a replacement analysis is undertaken, taking into account an optimal replacement schedule and building-in minimization of purchase, maintenance, operating costs and salvage value, over some time horizon. These costs are based on the asset utilization over its useful life (Hartman 1999). Requirement 3 In the case of this corporation, to determine the value of an asset, we should compute the present value of cash flows that the asset is expected to generate over its useful life. When the value of the asset is determined, we can determine if we should invest in the asset by comparing its computed value to the purchase cost of the asset. If this decision-making procedure is followed it will help ensure the firm will maximize its value—that is, if an asset has a value to the firm that is greater than its cost, the firm’s value would be increased if the firm purchases the asset (Besley 2007). Requirement 4 Besley continues to explain the techniques employed in assisting a decision to be reached by aggregating the cash-flows resulting from buying a replacement asset. However, as the cash-flows span over several years (over the asset’s useful life) the cash-flows should be discounted to arrive at their net present value.

Very powerful character Essay Example For Students

Very powerful character Essay Additionally he is characterized as the person that resembles Fate. He is thought of like this for countless reasons. One of the main reasons for this is due to the fact that he hands Mrs Lyons the bible, prompting her to act on superstition.  Also this is exemplified in the song Shoes upon the table, which is repeated throughout the play, this song represents a both the idea that he is the devil and fate. The lyrics, You know are repeated throughout the song. This implies everything that is going to happen is already known by the narrator as he sings this to the characters. He wouldnt know that any of this was going to happen if he did not represent this. We will write a custom essay on Very powerful character specifically for you for only $16.38 $13.9/page Order now Moreover, the Narrator is thought of as a very powerful character. Russell, however, does this in a very subtle manner. He does this in many different ways, one being the intention that the Narrator is always on a higher surface than other characters, thus giving the supposition that he is closer to god therefore having a greater power than other characters. In conjunction with this he wears simple dark clothes and has a blank emotion on his face, giving him a neutral status, as we cant identify anything about him. His dress sense also gives the audience the idea he is dressed for a dark occasion, such as a funeral. This fits in with the idea that he represents Fate, because he knows they are going to die. During the time when Willy wrote this play, social class difference was a strong talking point, this is well put across from start to finish in the performance, through clothing, setting and language.  The language is paramount to the idea of social structure, as it appears so often. A prime example of this is when Mickey and Eddy first meet and Mickey teaches Eddy taboo words, such as pissed and the F word. The fact that Mickey knows these words proposes he has been allowed to have the exposure to these words as he hasnt had the money to occupy himself in other ways. Russells use of colloquial language, swearing and abbreviated speech, linked with a varying vocabulary, between the two 7 year olds is intended to indicate to the audience the way in which their upbringing have already, even at this young age, affected their ability to operate in society. He wants the audience to recognize that the boys different class background differs with great intensity.  At the age of seven when the twins first meet the up-bringing they have had becomes extremely apparent through Russells excellent use of language in the dialogue. When talking about their mothers, Mickey uses the term mam, this signifies that Mickey is from a poorer background as the audience would generally link this sort of language with someone from a poorer, un-educated background. However, Edward uses the word mummy, the automatically gives the audience a presumption that he is better off, being a term more commonly associated with people of a higher class. In conjunction with this mummy, infers that because the Lyons were better of, Mrs Lyons had more time to spend with her child and this term confirms this as it suggests the pair were closer, because Mrs Lyons wasnt having to go out to work and earn a living, unlike Mrs Johnstone. Additionally in their first dialogue as a pair, Mickey tends to use slang such as cos and gis a, this implies that he has been brought up around language like this, which obviously portrays the fact he is from a lower class. On the other hand Edward pronounces words fully, which tells the audience he has better educated parents that have bought him up to say words like this. .u100bd0a055cb5b77ab7707930fd482e6 , .u100bd0a055cb5b77ab7707930fd482e6 .postImageUrl , .u100bd0a055cb5b77ab7707930fd482e6 .centered-text-area { min-height: 80px; position: relative; } .u100bd0a055cb5b77ab7707930fd482e6 , .u100bd0a055cb5b77ab7707930fd482e6:hover , .u100bd0a055cb5b77ab7707930fd482e6:visited , .u100bd0a055cb5b77ab7707930fd482e6:active { border:0!important; } .u100bd0a055cb5b77ab7707930fd482e6 .clearfix:after { content: ""; display: table; clear: both; } .u100bd0a055cb5b77ab7707930fd482e6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u100bd0a055cb5b77ab7707930fd482e6:active , .u100bd0a055cb5b77ab7707930fd482e6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u100bd0a055cb5b77ab7707930fd482e6 .centered-text-area { width: 100%; position: relative ; } .u100bd0a055cb5b77ab7707930fd482e6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u100bd0a055cb5b77ab7707930fd482e6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u100bd0a055cb5b77ab7707930fd482e6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u100bd0a055cb5b77ab7707930fd482e6:hover .ctaButton { background-color: #34495E!important; } .u100bd0a055cb5b77ab7707930fd482e6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u100bd0a055cb5b77ab7707930fd482e6 .u100bd0a055cb5b77ab7707930fd482e6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u100bd0a055cb5b77ab7707930fd482e6:after { content: ""; display: block; clear: both; } READ: Utilitarianism Analysis EssayAs children Edward and Mickey get into trouble with the police and when the policeman goes to speak to the parents he speaks to them in very different natures. When he is talking to Mrs Johnstone he is very abrupt, he swears and calls her love. Yet on the other hand when he is talking to Mr Lyons he makes a joke, he is polite and calls him sir, and this infers that he has more respect for Mr Lyons because he is wealthier and from an upper-class background. Also, Mr Lyons pours the policeman a glass of whiskey showing that firstly, The Lyons can afford to do this, but most importantly the fact that he is so well-educated, he can calculated such a sly plan, to get the better of the policeman .Willy uses the policeman to show a strong sense of hierarchy between the two classes. The way he speaks down to Mrs Johnstone suggests she is low down in the hierarchy and deserves to be treated poorly. Yet when speaking to Mr Lyons, he speaks to him with a lot more authority, inferring that because Mr Lyons is high up, he doesnt want to get on the wrong side of him. When Edward and Mickey are younger Edward is always dressed in smart clean clothes that change everyday. Where as Mickey wears clothing half his size with rips in them and continuously wears these items for the duration of the characters younger stages of life. This suggests to the audience that Edward is able to afford nice new clothes, while Mickey has to wear hand-me-downs due to his mothers poor income.

Interview Nailing Your Digital Book Launch

Interview Nailing Your Digital Book Launch How To Nail Your Digital Book Launch: An interview with Mike Belsito When we chat with authors about their book launch, the same things often come up: a signing in a book store, a few giveaways to reviewers/journalists and an email to the mailing list. Authors rarely think about leveraging â€Å"existing platforms† to put their book in front of thousands of online readers; they’re often too shy to reach out to influencers, or are unsure about how to do it.So we decided to interview an author who decided to go for another approach. Mike Belsito carefully planned his book launch and had his book, â€Å"Startup Seed Funding for the Rest of Us†, rise to the top of Product Hunt and Amazon.He got some of the most influential people in his genre to spread the word about his launch - he didn’t know them personally before - and built a solid street team while writing the book that helped him take advantage of Amazon’s algorithms!Watch the video for a good dose of positive energy and startup creativity, or read some of the b est parts below. But more importantly, tell us about your own experience in the comments!What is the â€Å"product launch† mentality? How can it apply to books?â€Å"Well this is the first time that I’ve written a book. It has been a really interesting process, because I’ve launched several products before, but I’ve never written and launched a book. So I went about the process thinking really as if it was a product.Even in the beginning as I was writing it, I was constantly thinking: â€Å"how am I going to get the word out; how am I going to actually launch this?†. Fast-forwarding all the way to the end, the book launch was pretty successful, even though I was completely on my own (I’m an â€Å"indie author†). The book made it all the way to the top of Product Hunt, was featured on Inc Magazine and on Huffington Post. At one point, it was the #1 best selling startup book on Amazon.com, which was pretty amazing!†How did you go about creating an â€Å"insider group†?â€Å"There are a few things I did that I think ultimately really helped me. One of them was opening up the process to anybody who wanted to be part of it. I did this early on because writing this was awesome but it was also a lonely experience in that I was writing the book by myself.So I decided to create an â€Å"insider group†, for anybody who’d want to have an inside view of the process. They could literally have access to the Word file, and I’d bounce questions off the members of this group. That was incredibly helpful because it allowed me to get feedback throughout the whole writing process. It’s just like having a beta group for a product that you’re building.The good thing about this group is that when the time came to actually get the book out there, I already had a group of committed people who were all happy to spread the word!How did you communicate with this â€Å"insider group† vs other fans?I was keeping two separate lists: my insider group list, and a list of people who were interested in the book when it came out and who I signed on through my blog. Because I realized that not everybody wants to be involved in the creation process, some people just wanted to see the finished product. And I knew that there would be because in the product world, it’s the exact same thing: there’s a difference between early evangelists, early adopters and late adopters.Now the book is out there, these two lists are kind of one and the same, but should I write another book now, I’ll definitely be going back to that insider group to see if they want to sign up for the same experience.But how can this work in fiction?There’s this fiction author who I’ve met, Rebecca Howard, and she writes paranormal novels - basically ghost stories. She has the same sort of process, and it works for her because people who are generally interested in the para normal genre are often attracted to that part of the process too.She also uses a very similar process as I do to launch her books: she networks a lot with what I would call â€Å"influencers† in her genre. So maybe it works particularly well in non-fiction, but I think it can work in fiction as well.How do you actually get these â€Å"influencers† to promote your work?Well I once had a startup called eFuneral and we raised some startup capital. So I had some loose connections with some startup investors (VCs, angels, etc.), but very few would be considered â€Å"household names†. However, as I was starting to write this book - just like I had this group of beta readers - I sort of force-created another beta group of influencers.These people, whether they wanted to be or not, were in my influencer list. But I didn’t treat it like a list, I didn’t send mass emails or stuff like that. I only sent personal emails every now and then to these folks askin g for feedback: ‘Hey, I’m writing this book, it’s on a topic I’m really passionate about because of my background and I’d really love your feedback’.Throughout, some of these people did respond, and were supportive - even if just through some general encouragement. Of course, a lot of others wouldn’t even respond, but my hope was that by the time the book actually came out, some of them might be able to spread the word. This is no different to when I was raising capital and talking to angel investors and venture capitalists. Investors don’t like to invest in companies that they’ve just heard of for the first time ever. Usually, they like to meet you early on and then follow your progress. So that’s how I was trying to treat the book.About 3-4 weeks before the book launch, I sent all of them a draft of the book so they could have early access to it. And once the book was live on Amazon, I sent another email to each of them saying â€Å"hey, I don’t know if you’ve had the chance to read the book, but if so,   I would love an honest review from you and it’d be amazing if you could help me spread the word about the launch.† I made it easy for them to do that, using to just create a link that they could click to get a pre-made tweet.Sure enough, on the morning of the book launch, there were 3 or 4 major influencers who either tweeted about the book or retweeted one of my posts! These were people like Brad Feld, Mark Suster and Steve Case. They absolutely helped me move the needle.How did you keep this great momentum after your book launch?That’s really what I’m focusing on right now, and trying to see if there are things I could be doing differently. I’ve been grateful to be asked to go on all sorts of podcasts. I don’t know if that will move the needle or not, but I’ll continue to do it because I love doing it.I think a book tour could be interesting. In my case, I think I wouldn’t do a traditional book tour, but rather a series of Meetups. I could definitely see myself doing a series of Meetups in different cities on ‘raising startup seed capital’. I’d want to keep it very organic. Startup events and speaking opportunities are another thing I’ll look for.In terms of other ways, I have been asked to write for other publications (like startups.co), so that’s exciting. But I also try to think about this in different ways too: ‘what can I do that’s completely different and hasn’t been done before’?It’s really the point that I’m at, so what I’m going to do is I’m going to try out a bunch of things and I’ll let you know in a couple of months what has worked and what has not!Follow Mike and Reedsy on Twitter:  @belsito  and  @ReedsyHQHave you developed a core reading group like Mike’s â€Å"insider group†? Does it help you launch your books? Have you tried reaching out to influencers in your genre? Share your thoughts, or any question for Mike, in the comments below!

The Name Is Not the Thing

The Name Is Not the Thing The Name Is Not the Thing The Name Is Not the Thing By Mark Nichol Writers sometimes have difficulty differentiating in their syntax between something and its name. Here are some examples of this type of error, with explanations and solutions. 1. â€Å"The cartoon series is so inspired by the city that all characters are local street names.† Here, the writer attempts to explain that names in the cast of characters of a television series were selected by going through a list of streets located in the city in which the series is set; this decision exemplifies the extent to which the city inspired the program. This can be stated more simply with just a slight correction of the original sentence: â€Å"The cartoon series is so inspired by the city that all characters are named after local streets.† The following variation is even closer to the writer’s wording but is repetitive and less elegant: â€Å"The cartoon series is so inspired by the city that all characters’ names are local street names.† 2. â€Å"What is a BNP? This relatively new blood test, which stands for ‘b-type natriuretic peptide serum,’ measures the level of a hormone released when the heart chambers stretch larger than normal.† This writer makes the mistake of implying that the blood test is an abbreviation for â€Å"b-type natriuretic peptide serum.† But it is BNP, the preceding initialism for the test, not the test itself, that represents the full name, and that distinction must be explicit: â€Å"What is a BNP? This relatively new blood test, the initials for which stand for â€Å"b-type natriuretic peptide serum,† measures the level of a hormone released when the heart chambers stretch larger than normal.† 3. â€Å"They created an Advisory Committee on the Protection and Use of Sandy Point.† This wording implies that creation of advisory committees on the protection and use of Sandy Point is a regular occurrence, and that this was just another instance of that commonplace event. The sentence should avoid this minor but distracting confusion by referring to creation of a generic entity that is then named: â€Å"They created a body called the Advisory Committee on the Protection and Use of Sandy Point.† Alternatively, assuming that the revision fits the context, the sentence might read something like, â€Å"To that end, they created the Advisory Committee on the Protection and Use of Sandy Point.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:"Based in" and "based out of"Deck the Halls20 Ways to Laugh

Turkish Airlines Current 4Ps Marketing Policies Essay

Turkish Airlines Current 4Ps Marketing Policies - Essay Example As of today, almost 51% of its shares are owned by the public, whereas, the remaining are retained by the government. Over the years the company has flourished to the extent that, in 2008 it was named as one of the fastest growing European carriers in terms of traffic and seating capacity (Turkish Airlines, 1996-2012). At a time when the global recession caused other European airlines to cut down their operations, Turkish Airlines managed to demonstrate steady growth in terms of its passenger traffic and seating capacity. The company has over 127 carriers in its fleet and flies to over 145 international and 41 local destinations (Turkish Airlines, 1996-2012). Istanbul is primarily considered to be its gateway to various Middle East destinations. The company’s overall business strategy revolves around expansion and development of its operations. As part of recognition for its strategic efforts, it has been labeled as a four-star airline (Skytrax, 1999-2011). The company, theref ore, is now eyeing the five-star segment and is enhancing the quality and service of its carriers in order to enhance customer experience. An essential part of its overall strategy, therefore, is inevitably the marketing strategy. Holistically, the company is aiming at creating greater brand awareness amongst its target market and to position itself differently from competitors in terms of reliability, safety and quality. The company is targeting the attainment of crucial values such as customer safety and quality service as well as providing value for money. Therefore, the focus of this airline is to provide low cost fares with unmatched quality of customer experience. The 4P’s for the company involve the Product (airline service), Price (fares), Promotion and Place (destinations in this case). As far as the product is concerned, the company has targeted its airline service to a wide range of segments. The company’s primary target market is the leisure customers who m ake up a vast chunk of its overall passengers. The secondary market is the corporate segment, comprising of business executives and corporate individuals. Such customers require corporate discounts (that are perhaps endowed to them by their organizations) since they travel is high volumes. Turkish Airlines has kept this trend in mind and has offered quantity discounts in markets where a large number of multinationals are located. There are several MNCs in Europe such as Shell, Delloit, Deutsche Bank etc that have high volume of business travelers. The company derives a major chunk of its revenues from the â€Å"leisure† segment, as opposed to the business segment. According to a research, 54% of the company’s market share is derived by â€Å"leisure† segment, whereas, 32% is derived from â€Å"corporate† segment. A common terminology used in aviation is that of the load factor which is described as the relation between the aircraft’s lift capabilit y to its weight. Turkish Airline’s load factor has declined over the years, from a rate of 71.5% to 71% (Centre for Aviation, 2010). The company is now taking steps to ensure that its load factor increases, especially during the peak summer period. An efficient load factor of approximately 77% is ideally looked upon as a healthy sign since it shows that the weight is being efficiently utilized through passenger traffic. A crucial aspect of Turkish Airline’s marketing policies has been a focus on Turkish tourism, of which Istanbul is a highly

Globalization and Illustrates in India and Nicaragua Research Paper

Globalization and Illustrates in India and Nicaragua - Research Paper Example After a rigorous analysis here we have an example of a county being negatively affected by the effects of globalization. Resultantly, the individuals i.e. the Youth in Nicaragua is now determined to put in play new and autonomous forms of outfit in an attempt to trigger massive positive change in their very own localities. To determine all this, a wide variety of sources, including geographic data, ethnographic data and all other sources of economic data have been used. The reasons why globalization made one country to prosper and the other to deteriorate both socially and economically have been well analyzed and integrated into the conclusion. Since the partition from Pakistan and Freedom from Colonial rulers, Indian Economy has been striving really hard to stabilize itself. The partition from Pakistan also affected the economy negatively as all the economic assets like; printing presses, manufacturing units, fertile agricultural lands, and the irrigation system. This division affected the economy adversely and it took almost two decades to recover from the after math of that economic and political shock. British traders still have a strong influence on the Indian economy as in the late nineties the industrial development stagnated and the market had to be saved for the foreign traders. Analysts support that the efforts to free the country’s economy from state interventions contributed a lot to the stable growth that came on the face in the 1980s. As a known fact, the open economy and a free-market economy has lesser governmental interventions. Thus, bringing in more creativity by waiving off more and more restrictions to let people trade in the way they want to. In India, the economically active class of the society had strived to their wits to free the market from unnecessary governmental interventions. However, that period was also marked with heavy foreign borrowing.

Television genre Essay Example for Free

Television genre Essay According to the Catalan language dictionary Alberti , culture is a joint space of knowledge from a person; or else the joint space of the human creations in general, or the specific of a country or a society. So everything that creates culture is related to the knowledge that different individuals have. And how can people achieve knowledge? As said by Timo Jarvilehto, psychology professor in the Oulu University: the senses are not transmitters of environmental information; rather, they create a direct connection between the organism and the environment that makes possible a dynamic organism-environment system With the help of efferent effects on receptors, each organism creates its own particular world Therefore, we get knowledge thanks to everything that surrounds us. Basing on the results of an interview (see annex), Catalan people do not know their own culture. The Catalan typical folkloric dances are danced in a cultural association called Esbart. Theoretically, everybody must know at least, which is the name of this association, but when we look to the results we see that this is not true. To the question: Do you know what an Esbart is? No more than a 20% of the interviewed men knew what is it. In women, results are a bit higher, but anyway the tax is very low; only a 40% of them knew the answer. However, the results for another question were very different. After the Catalan culture, I asked for the American one. The question was: Do you know what the Country Dance is? Surprisingly ALL the interviewed women know how the American dances are, even some of them had practice it. Moreover, in the males case only one of the interviewed didnt know what the American dances were, and it was the case of a 72 years old man who almost didnt know what the television was. So we can extract from this example that the actual society knows better foreign cultures that their own traditions. Going back to the first definition of culture, we know that what is around us affect us. Since last 30 or 40 years, media are one of the main stimuli around us. So are the influences that help us most to create culture.

Immigration Policy :: essays research papers

American Immigration Policy Immigration has held a major role in shaping our country. Immigrants have provided many things such as customs, manufacturing, inventions, and entertainment. Many people today don't realize how greatly we have been affected by immigration. A survey was given to ten people. The survey contained a list of people who were all immigrants. When asked how many actually were, only one person got the question right. Old Immigration occurred between 1840-1890. Immigrants during this time period came from countries such as Ireland, Germany, and Scandinavian countries (Norway, Denmark, Sweden, and Finland). Next came the period of New Immigration. These newcomers came from Italy, Russia, Poland, Lithuania, Greece, Austria, etc., most of whom were peasants who couldn't speak English. The people who migrated during the period of Old Immigration disliked these aliens because it meant lower wages for themselves and the new immigrants had greater advantages including poor and political machines. These people also were not willing to adapt to American ways of life, created their own little towns that resemble their homeland. They were treated as outcasts. New Immigration ended with World War I when the immigrant boats were being sunk. Immigration is still continuing today. Current Immigration includes people from Latin America, the Philippines, and Asia. Laws regarding immigration are constantly changing to fit the needs of society. In 1854, the Know-Nothing Party declared the need for strict limits on Immigration. Members of this party felt it was necessary that immigrants must be residents of the United States for 21 years before being granted citizenship. The campaign ended in 1860 during the time of the Civil War due to the demand of immigrants needed to enlist in the Union Army. Ten years later, the Naturalization Act is passed. This states that only "white persons and persons of African descent, " are able to become citizens. This excludes all Asians. This trend continues for several decades. In 1921, Congress decides to pass immigration restrictions, first establishing a quota of 350,000 immigrants. The quota is increased as times change. In 1995, it was passed that the total number of legal immigrants allowed to enter the United States be limited to 650, 000 a year. Immigrants were given visas, which allowed them to come to this country. Visas were distributed for family and employment-based immigrants, and persons from "adversely affected" countries. Strict regulations have also been made due to the large amount of people entering the country illegally. The nation is on the right track.

Eurotechnologies Inc Essay

BATNA: The city of Tamarack will give a 25% tax incentive to Twin Lakes Mining Company if the company agrees to construct paved roads and restore the consumed mines area. The city of Tamarack will agree to maintain the roads during the winter season. | Reservation: The city of Tamarack will construct pave roads if Twin Lakes Mining Company agrees to maintain the roads and restore the tourist areas. | Walk away: Construction of dirt roads and restoration of the land near the tourist locations. | 2. On behalf of the city of Tamarack, I would like to negotiate a solution to find a common ground on which we can agree on how the roads will be paved, who will maintain the roads, who will restore the consumed mines and a potential tax break for Twin Lakes Mining Company. 3.company Twin lakes mining companyï ¼Ë†hereafter known as companyï ¼â€°makes significant contribution to tamarackï ¼Å'Minnesota—employing 60% of residentï ¼Å'providing 33% of the city realestate tax base—and is considered an integral entity to the town’s longevity.The city needs Twin Lakes Mining Company to maintain the Current city of tamarack . 4. Government Twin Lakes Mining Company’s operates on a zero deficit city of tamarack nnum decree. Lake mining company has directly caused some problemsï ¼Å'such as the need for improvement concerning water qualityï ¼Å'air qualityï ¼Å'and effluvia and pollution management。The city also relies upon the heave property economiy to provide economicï ¼Å'culture and recreation services to the government community。Twin Lakes Mining Company does not lead the city of tamarack to continue operation in other locations improvement as a corporate entity. 5. Company Our company recognizes the urgency from the city to deal with water qualityï ¼Å'air quality and road maintenanceï ¼Å'escalating demands ï ¼Å'and the overall  climate of the industry accompanied by the financial limitations placed by city of tamarack office。Based on this knowledgeï ¼Å'the following lists embody the issue and objectives to be addressed during the negotiation period。 Issue ï ¼Å¡ Our company treatment plan——the city economy projected growth over the next few years will require an additional water sourceï ¼Å'company must address clean up issue for basic requirement and co-existence with city。 Bond issue——assuming ï ¼Å¸Ã¯ ¼Å¸Million bond would tie company to city Taxes——company is paying too much in taxesï ¼Å'considering them unfair in structure and amountï ¼Å'and is unacceptable Road —Construct paved roads with funds from Twin Lakes Mining Company and restore land near tourist resort areas. | Target: A 25% tax break for Twin Lakes Mining Company in exchange for paved roads and restoring land near tourist areas. |—

American Jewry Order nov 3

In the United States around 1992, American Jewry came into a process of reformation directing toward a consolidation of the Council of Jewish Federations, the United Jewish Appeal, and the United Israel Appeal into the new broad-based organization that could speak in the name of American Jewry in new ways ( Elazar, http://www. jcpa. org/dje/articles3/rwjintro. htm). Travel and communications advances facilitated the increasing solidity of the Jewish race across the world.With the progress noted, more and more of its people have connections throughout the Jewish world, or at least across long distances within in it. Gradually more individual Jews, their families and communities relied upon resources in other communities, in the form of religious guidance from Israel or whether it is just for encouragement from the American Jewish experience as measures of intensifying Jewish identity. Even with the overabundance of organizations and organizational activities, a majority of the Jewry s eem to be oblivious of them.For most Jews, familiarity of their area community involvements is all they know about structured Jewish life, if that. Nevertheless, an institutional structure has developed and a network of connection more or less involving most of the existing organizations and institutions has been progressing. The Jewish people now have a superior prospect to uphold unity than it has had since the destruction of the First Temple in 586 BCE. Up to this day, American Jewry remains the primary pioneer in the advancement of world polity.They are committed to nation-building, the development of Israel, relief and rescue of Jewish communities in need, fighting anti-semitism, representing collective Jewish interests in world affairs, mobilization of leadership and activists to undertake these and other functions, governance functions in the world Jewish polity, assuring that there are appropriate bodies for the carrying on of the functions, raising funds to cover the costs of these functions, oversight of the organizations and institutions handling the functions, developing appropriate inter-organizational relations both among the authorities that comprise the world Jewish polity and the local, countrywide, regional, and worldwide arenas (Bubis). The National Jewish Population Survey (NJPS) 2000-01, a $6 million study carried out by The United Jewish Communities, is said to provide the most all-inclusive, trustworthy picture of American Jewry to date. Records show that there are 5. 2 million American Jews. This is 5 percent less than the 5. 5 million counted in the 1990 population study. There 4. 3 million American Jews attend Passover seders and light Chanukah candles.This figure also takes account of those more Jewishly devoted — families who maintain kosher homes, regularly join synagogue meetings, enrolled Jewish schools and go to at least one Jewish society. The percentage of intermarriage is growing, but at a stable rate, with 47 percent of today's Jewish newlyweds marrying non-Jews. The mean Jewish age is 42, in contrast to 35 for Americans in general, and the birthrate was 1. 8, lower than the 1. 9 rate for American women generally. The picture of American Jewry highlighted by the study is multifaceted. On the one hand, the American Jewish population is aging and shrinking, as the birthrate is falling and intermarriage is rising, and most Jews do not take on communal or religious pursuits.On the other hand, a vast majority of American Jews attend a Passover seder and celebrate Chanukah and Jewish education is booming. Jews are more affluent than Americans generally. More 33 percent of Jewish households report an annual income of $75,000 or higher, compared to just 18 percent of U. S. households. The median Jewish household income is $54,000, compared to $42,000 for Americans generally. Speaking about affluence, the world’s richest Jew is Steve Ballmer, a Detroit-born son of a Jewish mother, 43 years old, wh ose worth is an estimated $25 billion. Steve Ballmer was selected president and chief executive officer of Microsoft Corp.on January 13, 2000. In his position as president and CEO, Ballmer is oversees the entire management of Microsoft. It has been said that the outside terrorization, such as pogroms, coped with by Jews over the centuries act as unifying power. Jews needed each other in order to survive in a Jew-hating world. In line with this idea, the elimination of those external threats has become a factor to assimilation. The more accepting the non-Jewish world has become of Jews, the less Jews have felt they need other Jews and the Jewish community for support and the more Jews have become open to giving up their Jewish ways in an effort to blend with the world around them.Thus, the cost of Jewish living exceeded the value of Jewish living for many 20th century American Jews. While Jewish community efforts to lower costs and increase value have attempted to tip the scales in t he other direction, combating the integration of Jews in America, the â€Å"Land of Opportunty†, has been a harsh struggle to win. In an effort to assimilate and minimize threat, the American Jewry of late has developed a system of beliefs wherein it has become a community characterized with an exclusive and normalized behavior that is attributable to a specific people and that is expressed through certain images, symbols, rituals, myths, and other kinds of stories.There developed a sense of pluralism which is defined in their context: having the conviction that more than one religion can instruct truths. To put it strongly, religious pluralism maintains that no specific religion can assert total certainty to teach absolute truth. Within the Jewish population, there is a collective history, a shared expression of prayer and study, a shared Bible and a shared set of rabbinic literature, consequently often providing for Jews of considerably diverse worldviews to nevertheless id entify some level of common ideals and purposes. Reference: 1. Bubis,Gerald B. The Costs of Jewish Involvements and barriers. http. //Judaism. about. com. 2. Elazar, Daniel E. Jerusalem Center for Public AffairsI. http://www. jcpa. org/dje/articles2/futureamerjewry. htm.

Learn how to get only As for your paper!

Learn how to get only As for your paper! How to End Failing Grades in Paper Writing Failing grades on papers in college is a GPA â€Å"killer.† When a major research paper can be fully one-third of a course grade, it is easy to understand that no one ever wants a â€Å"D† or â€Å"F† on one of them. And yet those grades are quite common, when students submit writing paper assignments that are just not up to the standards that college-level work demands. If you are the recipient of some of these kinds of grades, you know you have to something to fix the issues you have. But you can’t fix those issues unless you first identify them. So, here are common causes of poor writing grades, and if you can identify yours, you’ve made the first step toward grade recovery. Course overload: Some students are just too ambitious and enroll in either too many courses or in too many really challenging courses. And many students have part-time jobs that they must keep due to their financial situations. Take a long hard look at the courses you are currently in. If it is early in the semester, you might want to consider dropping ones in which you are struggling and picking up a â€Å"fluff† course to keep your credit load the same. This will naturally give you more time to spend on the essay and paper writing for the remaining courses. Time Management/Procrastination: If you are not organizing your time efficiently, you will always end up trying to get those essays and papers completed at the last minute. This is a â€Å"death knell,† because you will never do a good job when rushed. And if you are the type of person who is continually putting things off and choosing social time instead, you will always have your â€Å"back up against the wall† when you finally do have to get a paper in. Students who get consistently good grades on writing assignments schedule time for them in advance and stick to a schedule of daily assignments, time for work on longer-term essays and papers, down-time to just chill, job, and other co-curricular and social activities. If you manage yourself well, you will have time for all of these things. Lack of Motivation: If you are forced to take a course in which you have no interest, do not feel alone. Every college student faces this issue, and it is really hard to get motivated to write an essay or a paper on a topic you really dis-like. There is no cure for this, but you will have to force yourself to put together a credible piece of writing anyway. One thing you can do is get online and read sample essays and/or papers on the topic, and these will give you some good ideas for development and perhaps some current resource materials that you can use. A word of caution: all of your professors have plagairism-detection software at their disposal, and, in fact, a number of colleges now require that a student submit a TurnItIn report with their essays and papers. Don’t try to â€Å"game the system!† Organizing Information/Data from Several Sources: Writing a paper that will earn a good grade means that information and data is presented in an organized fashion. When several sources are used, synthesizing that content can be a challenge, especially when you have to be very careful about the specific source of each piece. If you struggle with combining the results of research into logical sub-topics, you need an organizing system. In high school, you probably used note cards, and that works for many students. If it doesn’t work for you, try listing each sub-topic at the top of a page and then enter information that pertains to that sub-topic (with the source and page number of course) all on two or three pages. You can then print those page out, lay them before you, and have a complete picture of the information you have on a sub-topic. Combining similar pieces of data from different sources is then an easy task. English writing skills: If you do not have proficient composition skills, you probably already know it. Even though a paper may be for a history class, lack of good writing automatically lowers a grade. Professors are, after all, human, and they get frustrated when they have to read anything that is poorly written – they cannot focus on your content, no matter how good it is. You must get help if this is your issue, and here are your options: First, commit to remediating your skills through an online course or a tutor. This will take time but eventually pays off. Make use of the writing lab on your campus – it’s free, and there are good writers there to help you. Write your rough draft and have a friend who is a good writer review and edit it for you. Get a writing style app that will find your major errors and give you solution suggestions. Contact a custom paper writing company and get original custom writing of your essays and papers. The additional â€Å"plus† of this option is that you can study the pieces as you work to improve your own skills.

Creating a Digital Scrapbook on Your Computer

Creating a Digital Scrapbook on Your Computer You probably use your computer to conduct a lot of your family history research, so why not use it to display the results? Digital scrapbooking, or computer scrapbooking, is simply scrapbooking with the aid of a computer. Going digital instead of the traditional scrapbook route means less money spent on supplies, and the ability to print out multiple copies of your beautiful scrapbook layouts. You can also display your work in the form of Web galleries to easily share with family and friends. In short, digital scrapbooking is a perfect medium for presenting and displaying your ancestors and their stories. Benefits of Digital Scrapbooking Most people first try digital scrapbooking by using their computer to create design elements they can then print, cut out, and use in their regular scrapbook pages. Computers are great for creating text for page headlines, photo captions, and journaling, for example. Computer clip art can be used to embellish traditional scrapbook pages. Most graphics software programs come with special effects to help you enhance your photos and pages with antique sepia tones, torn or burnt edges, and digital picture frames. When youre ready to go one step further, you can use your computer to create entire scrapbook pages. The page background, text, and other decorations are all arranged and formatted on the computer, and then printed out as a single page. Photographs can still be attached to the computer generated page in the traditional manner. Alternatively, digital photographs can be added to the scrapbook page on your computer, and the complete page, photographs and all, printed as a single unit. What You Need to Get Started If you already own a computer, youll only need a few basic supplies to get started with digital scrapbooking. Equipment/Software needed for Digital Scrapbooking: Digital Imaging Software, such as Jasc Paint Shop Pro or Adobe Photoshop ElementsPhotos in digital format, either scanned into your computer or imported from your cameraPhoto quality printer and photo paper to print out your scrapbook layouts or design elements (alternatively, you can have them printed at your local copy shop) Software for Digital Scrapbooking If youre new to digital photo editing and graphics, then it is often easiest to begin with a good computer scrapbooking program. These programs offer a wide variety of pre-made templates and elements that let you create beautiful scrapbook pages without a lot of graphics knowledge. Some of the most popular digital scrapbook software programs include Nova Scrapbook Factory Deluxe, LumaPix FotoFusion, and Ulead My Scrapbook 2. DIY Digital Scrapbooking For the more digitally creative, any good photo editor or graphics software program will allow you to create beautiful digital scrapbooks. This gives you the real hands-on experience from start to finish, as you can create your own background papers, design elements, etc. You can also use the same program to creatively crop and enhance your photos. Among the best graphics software programs for digital scrapbooking are Photoshop Elements and Paint Shop Pro. For more on using your graphics software to create digital scrapbooks, see Beginners Reference to Digital Scrapbooking.

Report in phonology and pronunciation Essay Example | Topics and Well Written Essays - 1000 words

Report in phonology and pronunciation - Essay Example On the other hand, Modern Standard Arabic (MSA) has 28 consonants ranging from fricatives, stops, lateral nasals, trill and semi-vowels. In addition, the Arabic consonant system is divided into two distinctive classes, which are emphatic and pharyngeal phonemes. Moreover, Arabic also has emphatic consonants such as /t/, /d/, /?/, and /s/. The table below 1 represents distribution of Arabic consonants Initial Medial Final /b/ bajt ?abd ba?b /t/ tarjama Xatama bu?t /d/ darb izdija?d Suru?d /k/ kam masku?n sikak /q/ qumtu baqqAl Dalq /?/ ?an ja?s bari /b?/ - qabbala dubb /t?/ - qAttala batt /d?/ - qaddama madd /k?/ - taSakkur Sakk The table below shows the plot of English consonants On a closer observation, Arabic has 13 phonemes, for instance, /t ?/, /t ?/,/s/, /x/, /?/, /d?/, /d?/, /q/, /?/, /?/, /?/, /?/, and /r/. Though Arabic and English share some phonemes, they differ in phonological rules, which limit concurrence of some allophones. For example, in English, the phoneme /l/ is co nsidered a velarized allophone at the end of words while in Arabic the same phoneme is realized as non-velarized at the end of words. In addition, the distribution of allophones is different in English and Arabic whereby the bilabial [p], which is voiceless and the bilabial [b], which is voiced occur as allophones of two phonemes in English (Amer 2010). In contrast, in Arabic the [p] occurs prior to the voiceless consonant, but [b] occurs somewhere else. Others such as /d/ and /t/ in Arabic are dental, but in English are alveolar while /v/ does not occur completely in Arabic. This may cause difficulties for Arabic learners of English due to contrasts in English such as /f?n/ fan and/v?n/ van. The sound /l/ occurs both in Arabic and English; however, in Arabic /?/ it is restricted to words like /a:h/. Therefore, /l/ in Arabic is used in positions of medial, final and initial while in English, /l/ is used in the position of initial and medial (Watson, 2002). Another sound that is enti rely different in English and Arabic languages is /r/ whereby it is a tongue tip trill in Arabic and a back alveolar in English. Therefore, this may present a problem for learners of English from the Arabic language because they attempt to the English /r/ with the Arabic one. b. Consonant Clusters Consonant cluster is also another element of phonemic that presents several differences among the two languages. In English, two or more consonants may follow one another to create consonant clusters or sequences. For example, for three consonant clusters: sleep, dogs, cuts, for three consonant clusters: risked, plunged, street, for seven consonant clusters: tempts strangers. Consonants can occur at the final position or initial position in English words, for example, â€Å"some of the consonants at the beginning of word are /b/ followed by /l, r, j/ as in bright, blame, beautiful, /g/ followed by /l, r/ as in gross, glare and /k/ followed by /l, r, w, j/ as in queen, clip, queue, crimeâ €  (Ladefoged 2001, p.56). On the other hand, there are other consonants that appear at the end of English words, for example, /t/ and /d/ as in wished, plunged, raised, risked, /s/ and /z/ as in yields, eats, risks and gives and /s/ and /z as in facts, fields, dogs, and books. In Arabic, there is no particular sequence for two or more consonants occurring in final and medial position. Arabic cluster involves breaking of the consonant cluster by an intrusive

Strengths and weaknesses of direct legislation Essay

Strengths and weaknesses of direct legislation - Essay Example Direct legislation is a political process in which the people can vote to effect changes in the socio-economic and political policies without governments say (Little and David 43). It entails referendum, Plebiscite and initiative. One of its strengths is that it helps in establishing policies that represents the desire of the majority. While political representatives can be influenced to sacrifice the people for vested interest, direct legislature ensure that limited external forces distract the electorate from participating in their course. One of the greatest weaknesses of this system is that it is costly and time consuming as civil education needs to be done. It is also vulnerable to indirect political influence as the voters may be induced to take misinformed decision. A comparative analysis of this legislature and professional legislature shows significant differences in terms of cost, staff size and level of commitment. In professional legislature, a member takes the work as fu ll time job. It differs from civilian legislature in which members serve on part time basis while holding other assignments (Little and David 67). Professional legislature investigates critical issues affecting the society and put them within the political debate process. It is comparative cheaper than direct legislature as it requires little time and faster decision making. Although some States in United States use either direct legislature or professional, hybrid is the best in which is a blend of the two are variably used.

Recruitment and retention for qualified staff Essay

Recruitment and retention for qualified staff - Essay Example Moreover, the power of switch over or turnover of the employees might get reduced thereby amplifying the process of retention. Hence, it might be stated that, effective management and control of the human resource is directly responsible for their retention and improvement. This might prove effective in enhancing the level of functioning and competitive leverage of the organization among other new entrants. Literature review According to Sass (2012), human resource acts as the main pillar of an organization. Without which, an organization may not function effectively for longer period of time. As a result, the dominance and effectiveness of the organization might get fader slowly and gradually in all aspects as compared to other rivals operating in the similar segment. Therefore, in order to retain such essential resources, human resource management is extremely essential. Human resource management is the process used in recruiting and presenting training programs to the employees wi thin an organization. Due to which, an employee might become more valuable and worthy for the organization in this age. However, to increase the effectiveness of the employees, they need to be offered with accurate type of job orientation and scheduling programs that might enhance the skills and talents of the employee as well as the total productivity of the organization. As a result, the level of dedication and performance of employees towards job responsibilities of them might get enhanced. It is extremely essential for an employee to enhance his wage rate as well as retention power among other fresh and talented individual of this recent age (White & Drucker, 2013, p. 345-378). Other than this, management of the organization also might try to recruit the exact person for the exact job, so as to enhance the level of efficiency and devotion of the employee. Side by side, it might also help in enhancement of the total productivity and profit margin of the organization in the market among others. Hence it might be depicted clearly that experienced and talented employees are the most valuable assets of an organization, without which it may not prosper in the market (Price, 2011, p. 345-489). According to Price (2011), human resource management comprises of recruitment, development and retention of the experienced and talented employees so as to accomplish the strategic goals and objectives. However, it might be possible only if the employees are presented with varied types of benefits and incentives as per their level of performances. This strategy might prove effective for the employees in enhancing its level of motivation and loyalty towards responsibilities and tasks. Due to which, the level of performance of the employees might get enhanced thereby improving its dominance among other junior employees of the organization. It might also prove helpful for the employee in creating a substantial position (just as a leader) in the organization among others. As a result, these employees (leaders) might help in resolving varied types of disputes thereby implementing uniformity and consistency within the organization. Thus, the level of retention of the experienced employees might get increased thereby reducing the level of attrition (Barrett & Mayson, 2008, p. 346-456). Therefore, retention or recruitment of the experienced employees might help in enhancing the level of productivity and total sale of the

Analysis of Nano Energy Water Flask Company

Analysis of Nano Energy Water Flask Company 1.0 EXECUTIVE SUMMARY 1.1 Business Idea and Goals CEC Trading Ltd. is a Nano Energy Water Flask trading company in Miri, Sarawak. The products that we sell are water flasks that release charges to the water with high amount of negative ions, which is good for our body. This company intends to be the best water flasks trader in Malaysia. It is because the water flasks that this company is selling are one of a kind. It also made up of good quality and the price is very affordable. Three elements that this company concentrates on in order to reach our goal are our customers, our supplier and our employees. The major shareholder of this company (Vivian Ngu) intended to initiate the business with more than 5 employees and sell approximately 10500 water flasks in the first year which will increase in rational amount in the following month. The company intends to generate at least MYR 294,000 in sales revenue and make MYR 65,200 profit in the end of its first year of trading. 1.2 Marketing The main targets of this business are customers; range from students to workers, most likely everyone. Our company has a warehouse for storing the water flasks and we had chosen a strategic place which is situated at Jalan Bintang, Shop Lot No. 68. On the other hand, our company is selling the Nano Energy water flasks in Parkson, which is located in a shopping mall named Bintang Plaza. The reason we chose Bintang Plaza as the main location for our business is because of the huge flow of customers who visit Bintang Plaza daily. 1.3 Products Nano Energy water flasks can release charges to the water with high amount of negative ions, which is good for our body. It can restore the water’s PH level to the ideal level, which is 7.0 to 7.4. Thus, it will change the water to alkaline water which benefit to health. The Nanotechnology breaks down water molecule into smaller possible size so that they are more easily absorbed by the body. Therefore, the taste of the water is smoother, sweeter and easily absorbed by our body cell as osmosis may occur easily. Drinking energized water regularly also kept us away from suffering different kind of health diseases. Moreover, the energized water penetrates deep into the body cells more easily, transfers nutrients to the body more efficient and takes away un-useful product from our body system, thus making us strong and healthy. 1.4 Sales and Promotion Promotion of the business will take place using a variety of methods, including advertising through distributing flyers from school to school, making banner, emails and telephone ordering. We will pay a few workers to distribute flyers from one place to another place. For examples, Curtin University and always all the secondary school in Miri, Sibu and Kuching. 1.5 Finance CEC Trading is a self-funding company as the initial shareholdings of RM 8000 will be injected by the major shareholder of the company (Vivian Ngu), and RM 5000 by other shareholders (Damilola, Faiznur Dilan, Wong Wen Yi and Wong Soon Siong). The company estimating the business will always show a positive value of cash surplus in every month for the first year of the operation. The company will not apply for any form of loans from outside party including bank in the first year of the operation. 2.0 BACKGROUND 2.1 Mission Statement CEC Trading Ltd. is not only aim to be one of the well-known Nano Energy water flasks traders in Malaysia but also aim to be the best water flasks trader in Malaysia. We want our product which is the unique Nano Energy water flask known as the best water flask in Malaysia as it is a beneficial product and it is made up of good quality. As well as any other company, we also would like to gain profit as much as possible. In order to attain our missions, our company will focus to the followings: 1. The Product: Our good which is Nano Energy Water Flask is made with 304 stainless steel. There is a filter inside the water flask which will be builded up from 13 kinds of natural materials such as tourmaline, zeolites, manifanshi, nano silver powder, kaolin earth, rare earth, far infrared stone, muyu stone, clay and others. The combinations of different kind of natural resources are approved scientifically to give highest efficiency to the water. 2. The Employees: The employees will be trained to do their own role efficiently. They will also be motivated by attending program which then they will produce better performance. 3. The Consumers: We are targeting adult as well as children and ageing people to consume our products since our product is available to any age. We would like to make sure that our customer satisfied with their purchases of the Nano Energy water flasks. For the capital, the amount capital needed to start the business is RM28,000. The amount of capital stated is needed to cover up all of the essential expenses that the business required to set up the business. The sum of capital that stated above is also needed to achieve a positive cash surplus in the first month. 2.2 Company History This is a new business which all started from the observation that we, the shareholders made. We had a discussion and came up with an idea of selling water flasks. The water flasks that our company planning to sell are water flasks with special features and benefits, which are the Nano Energy water flasks. This water flasks release charges of negative ions to the water and it is good for our health. In addition, the reason we chose to sell Nano Energy water flasks is due to the high demand of health products which needs a huge amount of money. On the other hand, we can also save the environment by reducing the use of plastic water bottle. Thus, by combining both of these situations, this company is set up. Furthermore, customers will not have to spend lots of money for their health products; instead they can buy the Nano Energy water flasks which only cost them MYR 28. 2.3 Business Goals The short-term goal of this company is to employ at least 5 persons full time on a salary of approximately MYR 4,900 per month. Our company planned to run our business within Sarawak for a start. The Nano Energy water flasks will be distributed to a few parts of Sarawak which are Miri (the main place of our business), Sibu and also Kuching. Furthermore, our company targeted to sell about 10500 water flasks in a year, which would probably increasing in the following month and gain a net profit at least MYR 65,200 for future investments. For the long term goal, our company wanted to expand the company into a bigger company by selling the Nano Energy water flasks to West Malaysia and Sabah. This is because we want to widen our market range and we would like to gain more profit. In order to achieve our long- term goal, we will analyse our weaknesses and strive to improve our business strategies. 3.0 MARKET CEC company is a trading company that buy product from a manufacturer (whole sellers) then sell to retailers which is to the shop we decided to sell our products. Then we sell our product to consumers. The new product we are introducing into the market is a product from Vuitton Silver Manufacturing Company that sells different types of water flask in Malaysia such as Vacuum water flask and Nano Energy water flask. The product we are introducing is Nano Energy water flask which helps to charge water with high amount of negative ion which are absorb by the body. Due to the fact that more than half of our body consists of water, water is an important element which is needed by everyone. Thus it is important that we consume healthy water daily. Nano Energy water flask can change the water ph level to be alkaline. Other than that, it can also breaks down water molecule into smaller size which then can be easily consume and the taste will be sweet and smooth. Furthermore, alkaline water ca n build up better immune body system thus prevent us from easily infected by diseases. For further information, drinking this energized water often also enhance our body’s metabolism and can concern about our beauty. However, the most important key point in drinking this energized water is keep us away from all kind of diseases. Due to the fact that our warehouse is in the state of Miri, Sarawak, our product can be found in Parkson which is in Sibu, Miri and Kuching. This water flask can be use by children as well as adult. 3.1 Market Analysis Due to the research carried out by the CEC Company, we found out that there is a lot of water flask that were on the market, but their functions are only to keep warm or keep cold. Thus, our company decided to do trading on a new type of water flask, which is for consumers’ health purpose. Another thing that the business concern about is about environmental friendly. 3.2 Seasonality The major of our sales revenues are in February to November. This is because there are no long holidays or school holidays. Thus, the customers might saw the advertisement for our product and purchased them. In the other hand, due to the holiday season such as Celebration or summer break periods, the people might be going out for vacation thus will decrease our sales revenues. 3.3 Competitors There are lots of competitors in the market who have products that perform same function with our product Nano Energy water flask, some of the companies are listed below: I. ENCHANCE PLASTIC INDUSTRY SDN BHD, MALAYSIA II. TAIZHUU GANGLUNG PLASTIC CO.LTD III. KSK GLOBALINK MANUFACTURING SDN BHD IV. ELLEDI (M)SDN BHD V. ZHEJIANG TYSESO INDUSTRY TRADE CO.LTD. VI. YONGKANG SHIQIANG HARDWARE PLASTIC CO.LTD 3.4 Market Overview The major target market of CEC Company is student, workers, athletes and the public in general. Nano Energy water flask produces storages where you can store your water to drink anytime which is tasty. Our product is convenient, easy and collectable, it is also attractive to the eyes as it will be in three colors – silver, red and black which makes the demand for the product higher because it is also affordable in terms of price. Other than that, we also provided telephone ordering for customer’s need. 3.5 SWOT Analysis We carried out an analysis on the market situation on our product with the use of SWOT analysis, which we make improvement in our business. SWOT Analysis represents the strength, weakness, opportunities and threats of the business. Through SWOT Analysis, it can guide the company to work on our weakness and threats where as maintain our performance regarding the strength and opportunities(citation business management). STRENGTH The strength is an initial factor which increases value for our business. The strength of nano energy water flask is to have been strong enough to get them a higher place in the labor market even with various imitations from other competitors who are in the market or wants to come into the market with similar products. It can be measured using internal assessment. Quality of the brand Strategic location Sustainability of the product Health care Light weigh of the product WEAKNESS Weakness is also an internal factor that decreases the value of the business. We need to analyze our company weaknesses so that we can make improvement based on them. Lack of marketing skill Lack of workers Limited budget Lack of advertisement Consistency of supplier OPPORTUNITIES Opportunities are external factors that add value in the business. The business needs strategies to perform better performance. Expose our products in other countries Special promotion during special events Improve the skills of workers THREATS Threats are the external factors that decrease the value in the business. The business need to be aware of the threats that may be occurred. Existence of substitute goods in the market Delayed of the products due to the transportation problems 3.6 MARKETING PLAN 3.6.1 Production/ Service Target Market The 2 main targets of doing this business are to improve the healthiness of consumers and to concern about the environment. Nano Energy water flask is a good product which helps to transform the water into alkaline water which is good for health. It is also convenient in the aspect of shape and size which makes it very easy to be carried around by anyone who needs a flask to store their water to take to either school or workplace and even to sport arenas. It is a stainless steel bottle which makes it more attractive and presentable. The fact that it is a stainless steel does not mean it going to get rust easily. On the other hand, since the product is made of stainless steel, it can be used for at least one year. Thus, we can be environmental friendly by saving the consumption of plastic water bottle. 3.6.2 Place Although the business is doing trading to Miri, Sibu and Kuching, our main business is in Miri. Nano Energy water flask is classified to be a household product, thus it can be found in Parkson, in the department where they sell household products. We also need a warehouse to store all our products. 3.6.3 Price Vuitton Silver Company supply Nano Energy water flask to the business with the cost of RM15 each. This cost will be derived after the deduction of all the money use in the production of the flask, such as buying of the machinery, steels, wages of employees, vehicle for distribution, insurance, rents and other expenses. After doing the analysis, our company tends to charge RM 28 for the product which can provide profits on every sales and this price can be afforded by customers. 3.6.4 Promotion and Advertisement Our company tends to alert the general public about nano energy water flask through various means in other for them to know about the product. A research was done on the strategies needed to promote the product in the market. As a result, we made use of the following promotional tools in the business. fliers and handbills posters and banners emails and telephone contact 3.7 Evaluation of Market CEC Company carried out an evaluation on the market, using the market strategy which is carried out at the end of every year to analyze the sales data of Nano Energy water flask to see it performances in the aspect of the quantity that has been sold and as well as profits made. Based on the cash flow forecast, we have cash surplus of RM 65,200 during the year. This proved that the promotions and sales have been done effectively. 4.0 OPERATIONS 4.1 Legal and Licensing Requirements (a) Business name and legal structure CEC Trading Ltd is a proprietary limited company. The company structure has already been registered and start up with five shareholders: Vivian Ngu Yen Shya (25% shareholding) Wong Wen Yi (18.75% shareholding) Faiznur Dilan binti David Ismadi (18.75% shareholding) Damilola (18.75% shareholding) Wong Soon Siong (18.75% shareholding) Who also serve as the directors of the entity. (b) Operating laws and licenses The business needed a license to run the business legally. 4.2 Management Details The managing director of the company will be: Vivian Ngu Yen Shya Home address: 175, Phase 2C1, Desa Senadin, 98000 Miri, Sarawak, Malaysia Ph: (085) 656578 Fax: (085) 656579 Date of birth: 25 November 1991 Qualifications: Bachelor of Business (Double Major in Finance and Management) Experience: Management and Financial Advisors and owner of Wealth Spring Consultancies 1997 – 2003 4.3 Organizational Structure and Staffing Most of the job of the business will mainly be done by general manager. A warehouse is needed to store our products. General manager, sales manager and accountant will mainly be working in the warehouse. On the other hand, 3 marketing expertise and 2 drivers are needed in doing sales and also deliverance. General manager  · The duty of a general manager are to manage all business plans and the performance of the employees.  · Salary : RM 1000 à ¼ Sales manager * The duty of a sales manager is to deal and communicate with the owner of parkson in order to know the amount of sales revenue. * Salary : RM 700 à ¼ Accountant * The duty of accountant is to record the business transactions, summarizing and analyzing to produce financial statement in the end of the period. * Salary : RM 700 à ¼ Sales advisor * The duty of sales advisor is to approach customers and advise them to buy our product. * Salary : RM 500 à ¼ Driver * The duty of driver is to deliver the products to the destination and also help to transfer the products to the sales department. * Salary : RM500 4.4 Professional Advisers Accountant Sunlight Accountants 55, Sunshine Park, Tun Hussein Onn Road, 98000 Miri, Sarawak, Malaysia Ph: (085) 668 132 Fax: (085) 668 133 Lawyer John Smith 28, Fortune Park, Desa Damai Road, 98000 Miri, Sarawak, Malaysia Ph: (085) 636 732 Fax: (085) 636 735 Insurance broker Bank account May Bank Malasyia 279, Bank Street, Pujut Road, 98000 Miri, Sarawak, Malaysia Manager: Angeline Tan Ph: (085) 678 588 Fax: (085) 678 579 4.5 Business Premises Location CEC Trading Ltd will acquire a business premise as an office which deals with the paperwork and also warehouse as the storage for stocks and equipments. The ideal location would be located at shop lot where we can store and sell the stock. The premise will be located at Shop Lot 608, Medan Commercial Centre, 98007 Miri, Sarawak, Malaysia. The price tag for renting the shop lot will be RM 1,500 per month. The shop lot will be repairing and do some painting. The goods that we sell will be distributed to the hypermarket, Parkson in Miri, Sibu and Kuching. 4.6 Equipments Required The equipments that required for the business will be: Computers Printers Scanners Internet connections Fax machines Telephones Furniture (table, chair, shelves) The above equipments are some of the basic needs to run the daily business operation. The equipments required will change from time to time. 4.7 Production Processes Our company will get the stock from the supplier, Vuitton Silver. The estimated amount around 1000 of Nano Energy water flasks will be order from the supplier every month. Therefore, all the stocks will be store in the warehouse. Then, the workers will distribute some of the stock to Parkson. The working hour is from 8am to 5pm every day except on public holidays. There are different types of color of the water flask will be sold such as silver, black and red. The product will be sold at RM28 each for every types of color. The selling price is enough to cover all the expenses as the cost price of each water flask is RM 12. It is a reasonable price as these Nano Energy water flask is good for health and can solve the skin problems. However, the office is used as a place for the process of paperwork and storage of documents and equipments. The ordering of our company products and all the documents and accounts will be recorded down and will be kept. All the works in the office work will be done by the clerk and supervise by the manager. 4.8 Critical risks/Contingency Plans CEC Trading Ltd will organize training program to all staff members for professionalism in running the business and also for contingency plans. The training will be on how they going to promote and sell the water flask. Insurance will be bought for business premises. The aim is to recover some assets in case of any accidents such as fires, accidents and thefts as well. Those liability and car accident will be covered by the professional indemnity insurance. The injury to the managing director will be covered by workers compensation. 5.0 FINANCIAL PROJECTIONS 5.1 Basic Assumptions and Information (a) Calculation of income and expenses Expenses are calculated based on research and management’s knowledge of costs. Income or sales revenue is assumed to be paid within the month issued. The impact of inflation or increases costs is not taking into consideration. Depreciation of equipments purchased and vehicle purchased in June 2010 is calculated using straight-line method, at 10% per annum. Gross cost of goods is RM 168,000. Drawing is RM 200 per month. The projection is for one year and the figures are in Ringgit Malaysia. (b) Financing of the business An investment of RM 28,000 will be invested into the business according to our shareholdings – Vivian Ngu Yen Shya RM 8,000, Wong Soon Siong RM 5,000, Wong Wen Yi RM 5,000, Faiznur Dilan binti David Ismadi RM 5,000 and Damilola RM 5,000. Sales income for June is based on early promotions, thus providing initial cash surplus and avoid the need for any short term debt financing. The operation financing strategy is showing a cash surplus in the bank accounts with total amounts of RM 70,700. The business will open a cheque account that provides electronic funds transfer facilities for customers. A minimum of two shareholder directors is needed to sign all the cheques for security reasons. (c) Distribution of profits Profits in the first year will be retained in the business. In future years, three quarters of the annual net profit after tax will be paid to the directors at the end of the financial year according to their shareholding and the remaining quarter will be kept as retained earnings. The Sales Mix Forecast, Cash Flow Forecast and The Trading Profit and Loss Statement is prepared according to generally acceptable accounting principles and conventions. (d) Goods and services tax All forecasts are net of tax. (e) Loans The firm has no current loans or debts. 5.2 Analysis of Financial Forecasts (a) Net profit margin is used to measure the company’s ability to earn a net income from sales. The net profit margin is calculated based on the first year of the projections. Net profit margin % = = = 22.18% Since this trading company is running the business for the first year, it is normal to get a relatively low figures of the margin. The margin is expected to increase in the next few years. Other than that, the company can use other ratios to do analysis on the financial statements in the coming years. (b) Break-even point Contribution margin is used to determine the amount of profit that is made towards payment of the fixed cost. Considered that cost of goods sold is the variable cost, the contribution margin is equal to sales minus variable costs. Gross profit margin = = = 57.14% The fixed cost is projected to be RM 102,800. Break-even point in value = == RM 180, 350.88 Accounting 062 May 28, 2010 5.2.1 Sales mix forecast 5.2.2 Cash flow forecast CEC CASH FLOW FORECAST for the period July 2010 to June 2011 June July August Sept. Oct. Nov. Dec. Jan. Feb. March April May TOTAL Income Sales revenue RM 12,600 RM 19,600 RM 22,400 RM 22,400 RM 22,400 RM 16,800 RM 19,600 RM 28,000 RM 30,800 RM 32,200 RM 32,200 RM 35,000 RM 294,000 Capital 28,000 28,000 Total income 40,600 19,600 22,400 22,400 22,400 16,800 19,600 28,000 30,800 32,200 32,200 35,000 RM322,000 Analysis of Nano Energy Water Flask Company Analysis of Nano Energy Water Flask Company 1.0 EXECUTIVE SUMMARY 1.1 Business Idea and Goals CEC Trading Ltd. is a Nano Energy Water Flask trading company in Miri, Sarawak. The products that we sell are water flasks that release charges to the water with high amount of negative ions, which is good for our body. This company intends to be the best water flasks trader in Malaysia. It is because the water flasks that this company is selling are one of a kind. It also made up of good quality and the price is very affordable. Three elements that this company concentrates on in order to reach our goal are our customers, our supplier and our employees. The major shareholder of this company (Vivian Ngu) intended to initiate the business with more than 5 employees and sell approximately 10500 water flasks in the first year which will increase in rational amount in the following month. The company intends to generate at least MYR 294,000 in sales revenue and make MYR 65,200 profit in the end of its first year of trading. 1.2 Marketing The main targets of this business are customers; range from students to workers, most likely everyone. Our company has a warehouse for storing the water flasks and we had chosen a strategic place which is situated at Jalan Bintang, Shop Lot No. 68. On the other hand, our company is selling the Nano Energy water flasks in Parkson, which is located in a shopping mall named Bintang Plaza. The reason we chose Bintang Plaza as the main location for our business is because of the huge flow of customers who visit Bintang Plaza daily. 1.3 Products Nano Energy water flasks can release charges to the water with high amount of negative ions, which is good for our body. It can restore the water’s PH level to the ideal level, which is 7.0 to 7.4. Thus, it will change the water to alkaline water which benefit to health. The Nanotechnology breaks down water molecule into smaller possible size so that they are more easily absorbed by the body. Therefore, the taste of the water is smoother, sweeter and easily absorbed by our body cell as osmosis may occur easily. Drinking energized water regularly also kept us away from suffering different kind of health diseases. Moreover, the energized water penetrates deep into the body cells more easily, transfers nutrients to the body more efficient and takes away un-useful product from our body system, thus making us strong and healthy. 1.4 Sales and Promotion Promotion of the business will take place using a variety of methods, including advertising through distributing flyers from school to school, making banner, emails and telephone ordering. We will pay a few workers to distribute flyers from one place to another place. For examples, Curtin University and always all the secondary school in Miri, Sibu and Kuching. 1.5 Finance CEC Trading is a self-funding company as the initial shareholdings of RM 8000 will be injected by the major shareholder of the company (Vivian Ngu), and RM 5000 by other shareholders (Damilola, Faiznur Dilan, Wong Wen Yi and Wong Soon Siong). The company estimating the business will always show a positive value of cash surplus in every month for the first year of the operation. The company will not apply for any form of loans from outside party including bank in the first year of the operation. 2.0 BACKGROUND 2.1 Mission Statement CEC Trading Ltd. is not only aim to be one of the well-known Nano Energy water flasks traders in Malaysia but also aim to be the best water flasks trader in Malaysia. We want our product which is the unique Nano Energy water flask known as the best water flask in Malaysia as it is a beneficial product and it is made up of good quality. As well as any other company, we also would like to gain profit as much as possible. In order to attain our missions, our company will focus to the followings: 1. The Product: Our good which is Nano Energy Water Flask is made with 304 stainless steel. There is a filter inside the water flask which will be builded up from 13 kinds of natural materials such as tourmaline, zeolites, manifanshi, nano silver powder, kaolin earth, rare earth, far infrared stone, muyu stone, clay and others. The combinations of different kind of natural resources are approved scientifically to give highest efficiency to the water. 2. The Employees: The employees will be trained to do their own role efficiently. They will also be motivated by attending program which then they will produce better performance. 3. The Consumers: We are targeting adult as well as children and ageing people to consume our products since our product is available to any age. We would like to make sure that our customer satisfied with their purchases of the Nano Energy water flasks. For the capital, the amount capital needed to start the business is RM28,000. The amount of capital stated is needed to cover up all of the essential expenses that the business required to set up the business. The sum of capital that stated above is also needed to achieve a positive cash surplus in the first month. 2.2 Company History This is a new business which all started from the observation that we, the shareholders made. We had a discussion and came up with an idea of selling water flasks. The water flasks that our company planning to sell are water flasks with special features and benefits, which are the Nano Energy water flasks. This water flasks release charges of negative ions to the water and it is good for our health. In addition, the reason we chose to sell Nano Energy water flasks is due to the high demand of health products which needs a huge amount of money. On the other hand, we can also save the environment by reducing the use of plastic water bottle. Thus, by combining both of these situations, this company is set up. Furthermore, customers will not have to spend lots of money for their health products; instead they can buy the Nano Energy water flasks which only cost them MYR 28. 2.3 Business Goals The short-term goal of this company is to employ at least 5 persons full time on a salary of approximately MYR 4,900 per month. Our company planned to run our business within Sarawak for a start. The Nano Energy water flasks will be distributed to a few parts of Sarawak which are Miri (the main place of our business), Sibu and also Kuching. Furthermore, our company targeted to sell about 10500 water flasks in a year, which would probably increasing in the following month and gain a net profit at least MYR 65,200 for future investments. For the long term goal, our company wanted to expand the company into a bigger company by selling the Nano Energy water flasks to West Malaysia and Sabah. This is because we want to widen our market range and we would like to gain more profit. In order to achieve our long- term goal, we will analyse our weaknesses and strive to improve our business strategies. 3.0 MARKET CEC company is a trading company that buy product from a manufacturer (whole sellers) then sell to retailers which is to the shop we decided to sell our products. Then we sell our product to consumers. The new product we are introducing into the market is a product from Vuitton Silver Manufacturing Company that sells different types of water flask in Malaysia such as Vacuum water flask and Nano Energy water flask. The product we are introducing is Nano Energy water flask which helps to charge water with high amount of negative ion which are absorb by the body. Due to the fact that more than half of our body consists of water, water is an important element which is needed by everyone. Thus it is important that we consume healthy water daily. Nano Energy water flask can change the water ph level to be alkaline. Other than that, it can also breaks down water molecule into smaller size which then can be easily consume and the taste will be sweet and smooth. Furthermore, alkaline water ca n build up better immune body system thus prevent us from easily infected by diseases. For further information, drinking this energized water often also enhance our body’s metabolism and can concern about our beauty. However, the most important key point in drinking this energized water is keep us away from all kind of diseases. Due to the fact that our warehouse is in the state of Miri, Sarawak, our product can be found in Parkson which is in Sibu, Miri and Kuching. This water flask can be use by children as well as adult. 3.1 Market Analysis Due to the research carried out by the CEC Company, we found out that there is a lot of water flask that were on the market, but their functions are only to keep warm or keep cold. Thus, our company decided to do trading on a new type of water flask, which is for consumers’ health purpose. Another thing that the business concern about is about environmental friendly. 3.2 Seasonality The major of our sales revenues are in February to November. This is because there are no long holidays or school holidays. Thus, the customers might saw the advertisement for our product and purchased them. In the other hand, due to the holiday season such as Celebration or summer break periods, the people might be going out for vacation thus will decrease our sales revenues. 3.3 Competitors There are lots of competitors in the market who have products that perform same function with our product Nano Energy water flask, some of the companies are listed below: I. ENCHANCE PLASTIC INDUSTRY SDN BHD, MALAYSIA II. TAIZHUU GANGLUNG PLASTIC CO.LTD III. KSK GLOBALINK MANUFACTURING SDN BHD IV. ELLEDI (M)SDN BHD V. ZHEJIANG TYSESO INDUSTRY TRADE CO.LTD. VI. YONGKANG SHIQIANG HARDWARE PLASTIC CO.LTD 3.4 Market Overview The major target market of CEC Company is student, workers, athletes and the public in general. Nano Energy water flask produces storages where you can store your water to drink anytime which is tasty. Our product is convenient, easy and collectable, it is also attractive to the eyes as it will be in three colors – silver, red and black which makes the demand for the product higher because it is also affordable in terms of price. Other than that, we also provided telephone ordering for customer’s need. 3.5 SWOT Analysis We carried out an analysis on the market situation on our product with the use of SWOT analysis, which we make improvement in our business. SWOT Analysis represents the strength, weakness, opportunities and threats of the business. Through SWOT Analysis, it can guide the company to work on our weakness and threats where as maintain our performance regarding the strength and opportunities(citation business management). STRENGTH The strength is an initial factor which increases value for our business. The strength of nano energy water flask is to have been strong enough to get them a higher place in the labor market even with various imitations from other competitors who are in the market or wants to come into the market with similar products. It can be measured using internal assessment. Quality of the brand Strategic location Sustainability of the product Health care Light weigh of the product WEAKNESS Weakness is also an internal factor that decreases the value of the business. We need to analyze our company weaknesses so that we can make improvement based on them. Lack of marketing skill Lack of workers Limited budget Lack of advertisement Consistency of supplier OPPORTUNITIES Opportunities are external factors that add value in the business. The business needs strategies to perform better performance. Expose our products in other countries Special promotion during special events Improve the skills of workers THREATS Threats are the external factors that decrease the value in the business. The business need to be aware of the threats that may be occurred. Existence of substitute goods in the market Delayed of the products due to the transportation problems 3.6 MARKETING PLAN 3.6.1 Production/ Service Target Market The 2 main targets of doing this business are to improve the healthiness of consumers and to concern about the environment. Nano Energy water flask is a good product which helps to transform the water into alkaline water which is good for health. It is also convenient in the aspect of shape and size which makes it very easy to be carried around by anyone who needs a flask to store their water to take to either school or workplace and even to sport arenas. It is a stainless steel bottle which makes it more attractive and presentable. The fact that it is a stainless steel does not mean it going to get rust easily. On the other hand, since the product is made of stainless steel, it can be used for at least one year. Thus, we can be environmental friendly by saving the consumption of plastic water bottle. 3.6.2 Place Although the business is doing trading to Miri, Sibu and Kuching, our main business is in Miri. Nano Energy water flask is classified to be a household product, thus it can be found in Parkson, in the department where they sell household products. We also need a warehouse to store all our products. 3.6.3 Price Vuitton Silver Company supply Nano Energy water flask to the business with the cost of RM15 each. This cost will be derived after the deduction of all the money use in the production of the flask, such as buying of the machinery, steels, wages of employees, vehicle for distribution, insurance, rents and other expenses. After doing the analysis, our company tends to charge RM 28 for the product which can provide profits on every sales and this price can be afforded by customers. 3.6.4 Promotion and Advertisement Our company tends to alert the general public about nano energy water flask through various means in other for them to know about the product. A research was done on the strategies needed to promote the product in the market. As a result, we made use of the following promotional tools in the business. fliers and handbills posters and banners emails and telephone contact 3.7 Evaluation of Market CEC Company carried out an evaluation on the market, using the market strategy which is carried out at the end of every year to analyze the sales data of Nano Energy water flask to see it performances in the aspect of the quantity that has been sold and as well as profits made. Based on the cash flow forecast, we have cash surplus of RM 65,200 during the year. This proved that the promotions and sales have been done effectively. 4.0 OPERATIONS 4.1 Legal and Licensing Requirements (a) Business name and legal structure CEC Trading Ltd is a proprietary limited company. The company structure has already been registered and start up with five shareholders: Vivian Ngu Yen Shya (25% shareholding) Wong Wen Yi (18.75% shareholding) Faiznur Dilan binti David Ismadi (18.75% shareholding) Damilola (18.75% shareholding) Wong Soon Siong (18.75% shareholding) Who also serve as the directors of the entity. (b) Operating laws and licenses The business needed a license to run the business legally. 4.2 Management Details The managing director of the company will be: Vivian Ngu Yen Shya Home address: 175, Phase 2C1, Desa Senadin, 98000 Miri, Sarawak, Malaysia Ph: (085) 656578 Fax: (085) 656579 Date of birth: 25 November 1991 Qualifications: Bachelor of Business (Double Major in Finance and Management) Experience: Management and Financial Advisors and owner of Wealth Spring Consultancies 1997 – 2003 4.3 Organizational Structure and Staffing Most of the job of the business will mainly be done by general manager. A warehouse is needed to store our products. General manager, sales manager and accountant will mainly be working in the warehouse. On the other hand, 3 marketing expertise and 2 drivers are needed in doing sales and also deliverance. General manager  · The duty of a general manager are to manage all business plans and the performance of the employees.  · Salary : RM 1000 à ¼ Sales manager * The duty of a sales manager is to deal and communicate with the owner of parkson in order to know the amount of sales revenue. * Salary : RM 700 à ¼ Accountant * The duty of accountant is to record the business transactions, summarizing and analyzing to produce financial statement in the end of the period. * Salary : RM 700 à ¼ Sales advisor * The duty of sales advisor is to approach customers and advise them to buy our product. * Salary : RM 500 à ¼ Driver * The duty of driver is to deliver the products to the destination and also help to transfer the products to the sales department. * Salary : RM500 4.4 Professional Advisers Accountant Sunlight Accountants 55, Sunshine Park, Tun Hussein Onn Road, 98000 Miri, Sarawak, Malaysia Ph: (085) 668 132 Fax: (085) 668 133 Lawyer John Smith 28, Fortune Park, Desa Damai Road, 98000 Miri, Sarawak, Malaysia Ph: (085) 636 732 Fax: (085) 636 735 Insurance broker Bank account May Bank Malasyia 279, Bank Street, Pujut Road, 98000 Miri, Sarawak, Malaysia Manager: Angeline Tan Ph: (085) 678 588 Fax: (085) 678 579 4.5 Business Premises Location CEC Trading Ltd will acquire a business premise as an office which deals with the paperwork and also warehouse as the storage for stocks and equipments. The ideal location would be located at shop lot where we can store and sell the stock. The premise will be located at Shop Lot 608, Medan Commercial Centre, 98007 Miri, Sarawak, Malaysia. The price tag for renting the shop lot will be RM 1,500 per month. The shop lot will be repairing and do some painting. The goods that we sell will be distributed to the hypermarket, Parkson in Miri, Sibu and Kuching. 4.6 Equipments Required The equipments that required for the business will be: Computers Printers Scanners Internet connections Fax machines Telephones Furniture (table, chair, shelves) The above equipments are some of the basic needs to run the daily business operation. The equipments required will change from time to time. 4.7 Production Processes Our company will get the stock from the supplier, Vuitton Silver. The estimated amount around 1000 of Nano Energy water flasks will be order from the supplier every month. Therefore, all the stocks will be store in the warehouse. Then, the workers will distribute some of the stock to Parkson. The working hour is from 8am to 5pm every day except on public holidays. There are different types of color of the water flask will be sold such as silver, black and red. The product will be sold at RM28 each for every types of color. The selling price is enough to cover all the expenses as the cost price of each water flask is RM 12. It is a reasonable price as these Nano Energy water flask is good for health and can solve the skin problems. However, the office is used as a place for the process of paperwork and storage of documents and equipments. The ordering of our company products and all the documents and accounts will be recorded down and will be kept. All the works in the office work will be done by the clerk and supervise by the manager. 4.8 Critical risks/Contingency Plans CEC Trading Ltd will organize training program to all staff members for professionalism in running the business and also for contingency plans. The training will be on how they going to promote and sell the water flask. Insurance will be bought for business premises. The aim is to recover some assets in case of any accidents such as fires, accidents and thefts as well. Those liability and car accident will be covered by the professional indemnity insurance. The injury to the managing director will be covered by workers compensation. 5.0 FINANCIAL PROJECTIONS 5.1 Basic Assumptions and Information (a) Calculation of income and expenses Expenses are calculated based on research and management’s knowledge of costs. Income or sales revenue is assumed to be paid within the month issued. The impact of inflation or increases costs is not taking into consideration. Depreciation of equipments purchased and vehicle purchased in June 2010 is calculated using straight-line method, at 10% per annum. Gross cost of goods is RM 168,000. Drawing is RM 200 per month. The projection is for one year and the figures are in Ringgit Malaysia. (b) Financing of the business An investment of RM 28,000 will be invested into the business according to our shareholdings – Vivian Ngu Yen Shya RM 8,000, Wong Soon Siong RM 5,000, Wong Wen Yi RM 5,000, Faiznur Dilan binti David Ismadi RM 5,000 and Damilola RM 5,000. Sales income for June is based on early promotions, thus providing initial cash surplus and avoid the need for any short term debt financing. The operation financing strategy is showing a cash surplus in the bank accounts with total amounts of RM 70,700. The business will open a cheque account that provides electronic funds transfer facilities for customers. A minimum of two shareholder directors is needed to sign all the cheques for security reasons. (c) Distribution of profits Profits in the first year will be retained in the business. In future years, three quarters of the annual net profit after tax will be paid to the directors at the end of the financial year according to their shareholding and the remaining quarter will be kept as retained earnings. The Sales Mix Forecast, Cash Flow Forecast and The Trading Profit and Loss Statement is prepared according to generally acceptable accounting principles and conventions. (d) Goods and services tax All forecasts are net of tax. (e) Loans The firm has no current loans or debts. 5.2 Analysis of Financial Forecasts (a) Net profit margin is used to measure the company’s ability to earn a net income from sales. The net profit margin is calculated based on the first year of the projections. Net profit margin % = = = 22.18% Since this trading company is running the business for the first year, it is normal to get a relatively low figures of the margin. The margin is expected to increase in the next few years. Other than that, the company can use other ratios to do analysis on the financial statements in the coming years. (b) Break-even point Contribution margin is used to determine the amount of profit that is made towards payment of the fixed cost. Considered that cost of goods sold is the variable cost, the contribution margin is equal to sales minus variable costs. Gross profit margin = = = 57.14% The fixed cost is projected to be RM 102,800. Break-even point in value = == RM 180, 350.88 Accounting 062 May 28, 2010 5.2.1 Sales mix forecast 5.2.2 Cash flow forecast CEC CASH FLOW FORECAST for the period July 2010 to June 2011 June July August Sept. Oct. Nov. Dec. Jan. Feb. March April May TOTAL Income Sales revenue RM 12,600 RM 19,600 RM 22,400 RM 22,400 RM 22,400 RM 16,800 RM 19,600 RM 28,000 RM 30,800 RM 32,200 RM 32,200 RM 35,000 RM 294,000 Capital 28,000 28,000 Total income 40,600 19,600 22,400 22,400 22,400 16,800 19,600 28,000 30,800 32,200 32,200 35,000 RM322,000