Wimm Bill Dann Swot

Wimm charge up Dann SWOT Analysis Missing information from Resources & Capabilities research STRENGTHS Occupy leading position in the securities industry ? 1? , ? 3? , ? 14? Established Brand in Russia ? 1? , ? 3? High prime(a) products ? 1? , ? 13? Diverse product basket ? 13? Understanding of Russian Market ? 1? Survivors, prospered during the financial crisis due to being the local producer, when imports struggled due to the weakness of the Rouble ? 9? Entrepreneurial heed rented a production line in an existing factory to get started. ?9? Ambitious, experienced unsanded people from outside the company hired for leading positions ? 13? WEAKNESSES Lack of recognition abroad ? 9? Lack of networks and contacts in foreign markets ? 11? Lack of internal innovation ? reliance on M&A for new products ? 1? , ? 9? , ? 14? Reliance on (primitive) dairy farmers ? 9? Russian climate limits fruit supply to certain seasons Internally fragmented ? 9? Weak financial insurance coverage ? 1? Finding & hiring qualified personnel in growing market ? 1? OPPORTUNITIES Diversification into high value segments, e. g. support-range yoghurt, ogurt drinks, dairy deserts, soft drinks (e. g. sparking, flavoured water) ? 3? , ? 7? Diversification into growing market for Baby & childrens food ? 7? Diversification into non-directly related fields, e. g. ice-cream, chocolate, tea ? 3? Acquisition of other dairies to get geographic coverage ? 1? M&A in water to gain consolidated market ? 9? Improve the supply chain (logistics, JIT delivery, order intake, IT) ? 11? Operational efficiency improvements (at dairies) ? 9? Changing market, increase distribution through supermarkets (strategic customers) ? 2? , ? 15? Low wages ? 2? Abundant natural resources. E. g. shove off Joint venture, e. g. with Danone or Pepsi Co. to gain capital and distribution ? 10? Growing Russian Market for dairy, kid food, water, drinks, confectionery ? 1? , ? 3? Growing upper/middle class, greater supply of money on tap(predicate) ? 1? , ? 3? Increasing health consciousness ? 1? , ? 3? Increased demand for premium products ? 3? THREATS Unreliable, insufficient local supplies of take out ? 1? World-wide reduction in milk-supply ? 6? Regulation of milk supply in Russia ? 1? Margins for dairy under pressure due to increase in knifelike milk prices ? ? Price-sensitive consumers may start to prefer low- equal/low margin juice & nectar ? 1? Increasing local competition in all sectors (Lebedyansky) ? 3? , ? 16? Competition from foreign Multinationals, e. g. Nestle, Danone producing topically (increased demand for milk, lower costs of locally produced products ? decreased profitability for WBD) ? 1? Increased price of give the sack could impact transportation costs & profitability ? 1? Increased cost of petroleum-based products may impact cost of packaging ? 4? Political uncertainty ? 1? , ? 3? Changeable regulatory environment ? 1? ? 3? Corruption and crime ? 1? Underdeveloped Russian ban king system ? 1? Unstable property & exchange rate ? 1? References ?1? WBD Memorandum, February 2007 ?2? Data from PESTEL ?3? EUI Industry Forecast, Food, beverages and tobacco, Russia, January 2007 ? 4? Danone confederation Report, 2005 ?5? Expert Opinion, Ian Kellett ?6? http//www. nzherald. co. nz/category/story. cfm? c_id=96&objectid=10439897 ? 7? http//www. cee-foodindustry. com/news/ng. asp? id=60598, http//www. cee-foodindustry. com/news/ng. asp? id=69136, http//www. cee-foodindustry. com/news/ng. asp? id=66563 ? ? http//www. cee-foodindustry. com/news/ng. asp? n=63088-unimilk-childrens-food-dairy-products, http//www. cee-foodindustry. com/news/ng. asp? id=60598 ? 9? WBD Case Study, GSB University of Strathclyde, April 2007 ? 10? http//www. cee-foodindustry. com/news/ng. asp? id=71380 ? 11? Original thoughts, assumptions based on data ?12? http//www. iht. com/articles/2007/04/04/business/east. php ? 13? WBD Company Presentation, 2006 ?14? http//www. flexnews. com/console/P ageViewer. aspx? page=8603&str= ? 15? Supermarkets. atomic number 101 research ?16? Competitive Situation_V2. doc research